The University of Brighton has one of the leading business schools in the country. We offer a high-quality learning experience that will provide you with the skills to develop your marketing career. We encourage critical thinking, analysis and the ability to present your ideas with clarity and realism.
Courses
We offer exciting full-time undergraduate and postgraduate courses that cover all aspects of marketing. The undergraduate honours degree course combines the fundamentals of marketing with the practice of business and is studied over three years (or four years to include a 48-week work placement). The innovative one year postgraduate programme includes specialist modules based on the research and practice of our staff.
Students combine specialist skills with the development of business, interpersonal, communication and analytical skills.
The specialist skills you can develop from our courses include:
- Knowledge of marketing principles.
- Applications of marketing.
- Marketing ethics and social responsibility.
- Key business skills such as communication, research, time management, numeracy, IT, analytical thinking and problem solving.
Our teaching staff have specialist knowledge and research interests in several areas of marketing theory and practice with several years business and marketing experience in national and international companies.
Professional and industry links
The marketing and business courses at Brighton are recognised by the Chartered Institute of Marketing, which allows significant exemptions from the internationally recognised Diploma in Marketing. The marketing group also has strong links with the National Social Marketing Centre which is dedicated to research and training of professionals in the not-for-profit sector.
Further information about about our professional partners.
Placement
The placement year is taken between the second and final study years. It allows you to apply your accumulated skills in paid employment and gain valuable hands-on experience. It also helps you to build industry contacts that will be invaluable when you graduate. Placement companies often make job offers to students, and students' work experience is a key feature in attracting other employers.
We support our students in finding suitable placements. We have a placements office which acts as a link between employers and students, providing information about placements and arranging interviews opportunities.
The marketing placement opportunities have been established for over 30 years and the university has an excellent reputation with local, national and international employers. The work and contribution of our students is valued highly by employers like IBM, Hewlett Packard, Roche, Channel 4, Rolls Royce Motor Cars, MTV, Sky Media, Microsoft, First Choice PLC, Coty, Fidessa and Estee Lauder who regularly employ students in one year paid marketing positions.
Research
The areas of activity that encompass the groups interest include:
- Marketing consultancy and research (market research services, marketing planning and strategy development), specialising in focus group interviewing.
- Specialist academic areas in marketing for journal publication and books (international marketing; marketing ethics; entrepreneurship, innovation and marketing; business marketing; internet marketing; innovation and new product development).
- Research methodologies in marketing (quantitative and qualitative methodologies) and academic research on techniques.
The group has had articles published in, for example, the International Journal of Entrepreneurship and Small Business, Industrial Marketing Management, Journal of Product and Brand Management, and Qualitative Market Research.
We regularly present papers at leading international conferences like the European Marketing Academy Conference; Strategic Management Society, Academy of Management Conference, and the British Academy of Marketing. In 2008 we will host the prestigious European Marketing Academy Conference. This is one of the leading forums for disseminating research in marketing internationally.
Staff members are also journal editors and act as journal reviewers (e.g. in the European Management Review and Journal of the Academy of Marketing Science) and for major conferences such as the Academy of Management Entrepreneurship Division; the European Marketing Academy and the Australian New Zealand Marketing Academy.
Further information about research at the Business School.
Facilities
The Business School has recently invested in a dedicated research facility funded by a grant from the Higher Education Funding Council and to be used for focus group interviews. The marketing group has a strong expertise in the area of qualitative research methodologies. The focus group facility, which has specialist technologies for recording consumer and other group interactions, will be used in project and research work.
Further information about learning facilities at the Business School.
Careers
Our graduates have developed professional marketing careers with IBM, BSkyB, Unilever, American Express and Coty. Many of our postgraduates go on to develop careers with multinational companies in Europe and internationally with organizations such as L'Oreal, Kimberley Clark and IBM. Others have registered for doctoral programmes in marketing.
Further information about graduates and the Brighton Graduate Association.
