Developing your business for greater profitability
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Standard fee £550. Contact us at firstname.lastname@example.org or call us on +44 (0)1273 643577 for details of fees when two or more delegates are attending from the same organisation.
Fees include all course materials, refreshments and lunch on each day of the course. Fees are VAT free.
This course is a series of four half-day classes run over a four-week period. It is highly interactive and thought provoking and will challenge you to look at the fundamentals of your marketing and sales activities to see how these can be improved to increase revenue and profitability. Right from the start of the course you will be able to use the techniques taught to improve your business activities.
What will the course cover?
Week 1: What is sales, what is marketing?
Week 2: Understanding sales: how to beat the competition even if their product is better!
Week 3: Understanding marketing: is it all smoke and mirrors, does it really work?
Week 4: Managing your key partners, key accounts and key suppliers: all customers are not equal, get rid of the dead wood, spend resources nurturing the champions.
Who should attend?
- People running small and medium sized businesses or those closely involved in sales and marketing
- Anyone who wants to learn more about channeling their marketing and sales activities in directions which will improve their business’s profitability
- Those who are looking for a marketing and sales course which focuses on the practicalities which will directly benefit their business.
The course tutor is Emmet Hayes who also leads our Practical Marketing for Businesses short course. He has spent more than 30 years working within industry in a wide range of consulting, training, sales, marketing, and business development roles. Emmet is a visiting lecturer at two universities sharing his knowledge of marketing, innovation and creativity with undergraduate and postgraduate level students.
Book a place on this course