Getting your name in the papers
When
11 October (full day), 10 October and 12 December (half-days) 2013
Where
University of Brighton, Cockcroft Building, Moulsecoomb, Brighton, BN2 4GJ
Cost
£475 for the full course (one full day and two half days). Contact us at traininganddevelopment@brighton.ac.uk or call us on +44 (0)1273 643577 for details of fees when two or more delegates are attending from the same organisation.
Fees include course materials and refreshments each day of the course.
Lunch will be provided on day 1.
The course
This course is for any business wanting to raise their profile through the media but without blowing the budget on a PR agency. By the end of the first day of the course you will have the basis of a press release about your business, you’ll know who to send it to and what the press will be expecting from you. You will also have the chance to learn the tricks that will make your press release stand out and maximise your chances of coverage.
Who should attend?
The course is designed for business owners, entrepreneurs and those working in a business or other organisation in a marketing or communications role. It will also be useful for those who have undertaken PR in the past but want to refresh or build on their skills.
What will I get out of it?
By the end of the training you will:
- Have a good understanding of how the journalists and the media work
- Know how to identify the potential stories within your business
- Understand how and when to engage with the media
- Know how to write and pitch a press release, and have the chance to write a basic press release to use in your business
- Gain an understanding of how to build on coverage to maintain a media presence
The first, full day of the course will cover why you should undertake PR and what it can do for your business, understanding how the media works, making your approach to the media, how to write a press release and case studies and interviews
The second session is a half day four weeks later. This session will allow you to report back on your PR activity using the press release written in session 1, and explore issues including:
The third session, also a half day, will allow for further feedback on your continuing PR activities, look at building a long-term PR strategy and timetable, using online tools for researching and exploiting coverage opportunities, the use of social media to boost your PR profile and how to measure the success of your PR campaign.
Who is leading the course?
The course is led by journalist, PR consultant and media trainer, Steve Bustin of Vada Media. Steve has an extensive background in the media and PR, having been a broadcast journalist for BBC News, and now a freelance journalist writing for publications including The Times, Amateur Gardening, Gay Times and Absolute Brighton.
Download course leaflet 773KB pdf
