When
Friday 20 September 2013
Where
University of Brighton, Cockcroft Building, Moulsecoomb, Brighton, BN2 4GJ
Cost
Standard fee: £250. Contact us at traininganddevelopment@brighton.ac.uk or call us on +44 (0)1273 643577 for details of fees when two or more delegates are attending from the same organisation. Fees include course materials, lunch and refreshments.
The course
Social media is more than just a fad, trend or a teenager tool for chatting to friends. It’s an essential part of any communication campaign and many businesses and organisations are seeing huge benefits from engaging with social media. It’s also a good way to know what your competitors or detractors are doing and saying about you.
Who should attend?
This course is for you if you have attended Getting started with social media, or if you are already using social media but don’t feel you’re getting the best out of it or cannot see the business benefit of the time and effort you’re dedicating to it.
What will I get out of it?
This course will help you make your social media usage more strategic, targeted and most importantly, effective. You’ll be introduced to tools, tips and tricks that will help you to use, measure and automate social media. You’ll leave with ideas for generating content that people will want to share, to help promote your message and get advice on running multiple accounts and tapping into blogs and online communities. The session will also cover designing and using a social media strategy, especially important if your social media accounts are being handled by more than one person. By the end of the session you’ll be well on your way to being a social media power-user.
What does the course cover?
- Reviewing your current social media usage – what’s working and what’s not
- Understanding the strengths and weaknesses for the major social networks for B2C and B2B communications – and playing to those strengths
- Tools for using Twitter, LinkedIn and Facebook more effectively
- Tools for measuring your social media usage – is it time well spent?
- Tips on running multiple social media accounts
- Generating content people will want to share – in words, pictures and video
- It’s not just the big three – exploring YouTube, Pinterest, Google + and other online options
- Dealing with trolls, negative postings and unhappy customers
- Building a social media strategy – pinning down the who, when, why and what of your organisation’s social media activity.
Who is leading the course?
The course is led by journalist, PR consultant and media trainer, Steve Bustin of Vada Media. Steve has an extensive background in the media and PR, having been a broadcast journalist for BBC News, and now a freelance journalist writing for publications including The Times, Amateur Gardening, Gay Times and Absolute Brighton.
Download course leaflet 872KB pdf
