Your online presence

Your online presence consists of all the information about you on the internet - this usually comes from your social network profiles, blogs and other online interactions.

Before you begin to search and apply for jobs, it is important that your online presence says the right things about you. Google yourself to check what recruiters will see when they do the same.

With over half of employers now using social networking sites to screen candidates, what you say and do online could prevent you from getting an interview or even cause you to lose your job.

But don't be put off using social media. Having social networking profiles and regularly engaging with others through social media is generally seen by employers as a good thing. It shows you can use new web technologies and also gives employers an idea of what you are like beyond your CV.

Make your online presence positive

Check your privacy settings. Make sure any negative information (a compromising photo from a night out for example) is not available to the general public.

Consider having separate accounts for 'business' and 'personal' use, or using different sites for different functions. Use LinkedIn as your professional profile and Facebook for your personal networking for example

Don't talk negatively about your current or previous employers using social media. If in doubt, don't mention your job at all.

Make sure your achievements, success stories and good qualities are out there for potential employers to see.

Build a good online portfolio, write an interesting blog or get recommended on LinkedIn - when employers put your name into Google, ensure they see you at your best.

Most importantly be aware of your own privacy and the need to protect your identity. Don't give out information that can be used against you.

Remember, there’s no such thing as a completely private social media site. Search engines can find posts years after publication – even ones that you have deleted.

Show you know what you are doing with social media. Be confident, use the right terminology and get to know all the applications, sites and trends that social networkers are using.

Get more information about networking online.