Public Relations (PR)
This page has been designed to give a starting point for those looking into careers in public relations.
You might also be interested in our page on working in Marketing, Market Research and Direct Marketing
What is public relations?
Employers of public relations officers include advertising/marketing agencies, consultancies, commercial and industrial organisations, private companies, retailers, manufacturers, charities and government organisations. Although it can often be hard to define, PR in essence, is about managing reputation and perception and establishing good relationships with key stakeholders.
They typically hold responsibility for: planning publicity strategies/PR campaigns; providing clients with information about new promotional opportunities and current PR campaigns progress; commissioning and/or undertaking relevant market research; designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites, promotional videos etc; dealing with enquiries from the public, the press, and related organisations; analysing media coverage; organising promotional events such as press conferences, open days, exhibitions, tours, visits; speaking publicly at interviews, press conferences and presentations (source - Targetjobs).
While PR may be viewed as glamorous and exciting, it is also worth noting that intense competition exists to enter, that high standards are demanded and hours can be long. (source - Prospects
Prospects
Prospects is a graduate careers website with job profiles, including public relations account executive, public relations officer, public affairs consultant.
www.prospects.ac.uk/types_of_jobs_advertising_marketing_pr
In addition Prospects have produced a series of sector guides that give insight into a number of industries. The Marketing, Advertising and PR guide includes job titles, jobs, employers, courses and industry information.
www.prospects.ac.uk/marketing_advertising_pr_sector
Target Jobs
Is a graduate careers website with information on the following sector profile:
Advertising and PR
Chartered Institute of Public Relations
London School of Public Relations
Includes an overview of the changing face of the industry in the light of the growth of social media.
Association of Professional Political Consultants
What do political consultants do?
Civil Service - Government Communications Network
The Government Communication Network (GCN) is a network of professional communicators who work in government.
http://gcn.civilservice.gov.uk/welcome
Finding a job or employer in this sector
Chartered Institute of Public Relations
PR Week
Hollis Publishing
Is an information source for jobs and employers in the PR industry.
www.hollis-pr.com
Jobs in PR
Boomerang.com
Brought to you by the publishers of PRWeek and the PRWeek Black Book, you will find comprehensive and up to date contact information on the public relations industry.
www.blueboomerang.com/Public-relations
PRCA jobs page
This page is a free resource provided to our members to recruit for vacancies within their agencies. Often graduate schemes are advertised.
www.prcajobs.org.uk
PRmoment Jobs
Jobs site for PR and Communications jobs
http://jobs.prmoment.com
See our webpages on looking for work
Further Information and Useful Links
Association of Professional Political Consultants
The Public Relations Consultants Association
Is a useful website with links to online recruitment information and industry news.
www.prca.org.uk