Introduction to marketing and sales: developing your business for greater profitability

When:

Please ask for dates

Where: Cockcroft Building, University of Brighton, Moulsecoomb

Cost:

Standard fee £550. Please contact us for fees where more than one person is attending from the same organisation. Fees include all course materials, refreshments and lunch on each day of the course. Fees are VAT free.

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Content

This course is a series of four half-day classes run over a four-week period. It is highly interactive and thought provoking and will challenge you to look at the fundamentals of your marketing and sales activities to see how these can be improved to increase revenue and profitability. Right from the start of the course you will be able to use the techniques taught to improve your business activities.

What will the course cover?
Week 1: What is sales, what is marketing?
Week 2: Understanding sales: how to beat the competition even if their product is better!
Week 3: Understanding marketing: is it all smoke and mirrors, does it really work?
Week 4: Managing your key partners, key accounts and key suppliers: all customers are not equal, get rid of the dead wood, spend resources nurturing the champions.

Who should attend?

People running small and medium sized businesses or those closely involved in sales and marketing
Anyone who wants to learn more about channeling their marketing and sales activities in directions which will improve their business’s profitability
Those who are looking for a marketing and sales course which focuses on the practicalities which will directly benefit their business.

Course tutor