Social media: getting started and using it effectively

When:

Friday 22 February 2013

Where:

University of Brighton, Cockcroft Building, Moulsecoomb, Brighton, BN2 4GJ

Cost:

Standard fee: £250. Please ask us for fees where more than one person is attending from the same organisation. Fees include course materials, lunch and refreshments.

Social media is more than just a fad, trend or a teenager tool for chatting to friends. It’s an essential part of any communication campaign and many businesses and organisations are seeing huge benefits from engaging with social media. It’s also a good way to know what your competitors or detractors are doing and saying about you. This course ensures you won’t get left behind and by the end of the session you’ll have a Facebook, Twitter and LinkedIn profile ready to use and an understanding of what social media can do for your organisation.

Who should attend?

This course is for anyone who feels they’re being left behind by the rapid speed of social media but who doesn’t know who to ask for help. It will suit those with no knowledge of social media and those who have used it a bit but are unsure how to maximise the effect and build on their current online activity.

What will I get out of it?

The course will give you the confidence to engage with the three major social media networks and the knowledge and skills to do so effectively. You will also have an understanding of the role of social media in modern communications; its strengths and weaknesses and how to avoid common pitfalls.

What does the course cover?

• What is social media and why is everyone talking about it?
• Do we need to do it? What can it do for an organisation or business?
• Getting started with Facebook, Twitter and Linked In
• What am I going to talk about?
• Building an online following
• Maximising your impact
• Case studies: Who’s doing it well - and what they’re getting out of it

Who is leading the course?

The course is led by journalist, PR consultant and media trainer, Steve Bustin of Vada Media. Steve has an extensive background in the media and PR, having been a broadcast journalist for BBC News, and now a freelance journalist writing for publications including The Times, Amateur Gardening, Gay Times and Absolute Brighton. More details on http://www.vadamedia.co.uk and http://www.stevebustin.com

Download course leaflet 918 KB pdf