Business Management with Marketing BSc(Hons)
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Overview
Employers have recognised the need for marketing expertise in all areas of business, and graduates skilled in this exciting subject will be able to build a rewarding career in a wide variety of organisations.
Underpinned by a sound knowledge of business and management disciplines, this course will provide you with highly valued specialist marketing expertise. Past graduates have been employed in a variety of roles, such as brand management, marketing research, sales, retail management, PR, direct marketing, digital marketing, advertising and promotion, events management and international marketing.
A key feature of the course is the work placement year. It significantly adds to your CV, there are plenty of networking opportunities and many students return for their final year with firm job offers.
You will develop both practical and personal skills, such as project management, report writing, time management, presenting, budgeting, team working, flexibility and leadership.
Course duration
Sandwich: 4 years
UCAS code N2N5
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Course content
Course structure
Year 1 provides a general business background. You will study subjects such as economics, finance, marketing and human resources.
Expanding your business knowledge and skills is the aim of the second year. The marketing pathway allows you to focus on specialised topics.
A distinctive feature of the course is the work placement year. On placement you gain work and life experience. It significantly adds to your CV and many students return to university for their final year with firm job offers. Placement companies include: BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com and Microsoft.
In your final year you will be able to choose from a wide range of options, enabling you to tailor the course to suit your interests and career aspirations.
You will also have the opportunity to work on a live case study. Students are arranged into 'advertising agency' groups and asked to devise a marketing communications plan to address the needs of a real client.
Syllabus
Year 1
- Global Business Environment
- Organisational Behaviour and HRM
- Principles of Marketing
- Financial Knowledge and Skills
- Business Project
- Developing Academic and Employability SkillsYear 2
- International Business Analysis
- Managing Systems and Processes
- Law for Marketing
- Operations and Enterprise Resource Planning
- Consumer BehaviourOptions include:
- Environmental Sustainability
- Creativity in Enterprise
- Design and Innovation
- Purchasing and SupplyPlacement year
Year 4
- Managing and Developing People
- Business Strategy
- Placement Project
Choose 4 from over 50 options, including:
- International Marketing
- Retail Marketing and Distribution
- Marketing Communications
- Marketing Planning and Strategy
- Consumer Psychology
- Marketing Across Cultures
- Business Values, Responsibility and Trust
- Public Relations: Principles and Practice
- Contemporary Issues in Marketing
- Social Marketing -
Entry requirements
Typical entry requirements
individual offers may varyA-levels:
ABB.Applicants with only two full A-levels ora double award will be considered onan individual basis. Excludes GeneralStudies.ND/C (Level 3):
DDM.International Baccalaureate:
32 points including 16 at Higher level.QAA-approved access course:
acceptable, subject-specific units.GCSE (minimum grade C):
at least three subjects including English language and mathematics.Foundation degree/HND
direct entry to year 2 may be possible with relevant subjects. HNC may also count towards direct entry.For non-native speakers of English:
IELTS 6.0, with 6.0 in writing and a minimum of 5.5 in the other elements. -
Location
Location
Moulsecoomb -
Career opportunities
You will be well prepared for marketing positions in a range of organisations and industries. Recent graduates have joined companies such as Audi UK, Barclays bank, BSkyB, Channel 4, Debenhams, J P Morgan, Pricewaterhouse Coopers, Roche and Sony.
The following are examples of gradiate jobs that exist in the marketing, advertising and PR industry.
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Event organiser
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales promotion account executive -
Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.
To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.
Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
BSc(Hons) Business Management with Marketing [J1EG007] UK/EU (Full Time) 9,000 GBP Island Students (Full Time) 9,000 GBP International (Full Time) 10,500 GBP -
More details
Why study at Brighton Business School?
Graduate with experience, ready for your career. You will be encouraged to apply for a paid work placement year. Work placements significantly add to your CV and many students return for their final year with firm job offers.
Benefit from excellent teaching and learning support. We have 40 years' experience of running business courses. You will be allocated a personal tutor who will help support and guide you through your first year.
Gain the knowledge and the skills that industry want. Our partners in industry and the professions contribute to course development and teaching.
Be part of an institution that is innovative and relevant. The Research Assessment Exercise (2008) ranked us in the top 15 UK business schools in terms of world-leading research outputs.
Live and study in an outstanding location. Brighton is a city with an extremely lively cultural and social life. It is no wonder that many Brighton graduates choose to stay here.
More reasons to study at Brighton Business School
Helping develop your career
We provide career support from the first year. This is the only way to ensure our students are employable in the highly competitive job market. We do this by:
The university's Careers Service offers guidance relating to any aspect of your career planning and development. The service is in regular contact with over 1,800 employers who post vacancies and attend our careers fairs.
Beepurple is the university’s entrepreneurship network. Taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own ventures and gain key enterprise skills that will help you stand out from the crowd.
Momentum is our award-winning mentoring scheme. It pairs students with professionals who wish to share their experience. Students and their mentors meet regularly to exchange ideas, allowing the student to develop new skills and enhance their career prospects.
International students
Brighton Business School is a truly international place to study.
As an international student, you will be supported from the moment you start with us. This includes:
- a free orientation programme
- a free pickup from Heathrow or Gatwick airport
- free English language tuition (throughout your first year)
- guaranteed accommodation in your first year
- a range of scholarships and bursaries
- a team of support staff to assist you, including a personal tutor.More details on support for international students
Your level of English
The level of English you need depends on the course. The details are included in the course information, but for more general information read our information on English language requirements.
However, we provide a number of ways to improve your English before you start your course, and free English language support you while you are studying.
Meeting entry requirements
We can help you meet our academic entry requirements if your qualifications are not the correct level to study at university in the UK. The preparation courses at the University of Brighton’s International College have been specially designed to help international students to progress to an undergraduate or postgraduate degree course at the university.
More about our university preparation courses
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Student views
Hannah Supple-Turnham, Business Management with Marketing BSc(Hons)
The thing I liked best about my course was the fact that we were really independent; we weren’t stuck to rigid coursework titles, we were allowed to go in the direction we wanted to and explore the subject areas we felt passionate about.
Also, having tutors who were experts in their field was always great as you got practical advice and support from them and you could e-mail them or drop into their rooms whenever you wanted.
My degree was really career-focused. In our final year we had to design, set up and manage our own assessment centres and interviews with our first year mentees. This is a really valuable experience because it meant we got to see the interview process and assessment centre process from the perspective of the employer, so we could see what made a good candidate and what employers are looking for.
Brighton is a great place to live, it is a great place to learn, there’s excellent support and the tutors are great. There are good facilities, the library is excellent and overall you just get the opportunity to study what you want and to go in the direction you want to.
James Cant, Business Management with Marketing BSc(Hons)
The course was totally geared towards attaining a job after graduation.
The mentoring programme really prepared me for working life. Not only do you get guidance on how to submit a successful job application, but you get first-hand practice on how to conduct yourself in an interview.
My work placement has benefited my career significantly. Having been through the application process, I felt confident when being interviewed for my first graduate role. The feedback I received from interviews all praised my confidence and interview skills. This is all down the practice and advice I was given throughout my time at Brighton.
The careers help I have received has been second to none. The university has provided job vacancy updates, as well as workshops to help with the job application process. Throughout the job search process after university, I have felt fully supported and have been given the tools to attain a job quickly.
Brighton is a great place to study, the lecturers’ doors are always open for extra help outside of class hours. If you want to study in a helpful, friendly and hard working environment then there is no better place than Brighton.
Louise Vincent, Business Management with Marketing BSc(Hons)
The course exceeded my expectations in that, as well as covering the conventional areas of business, it introduced subjects such as entrepreneurship and environmental economics allowing me to really customise my learning and to have something different to show employers.
I enjoyed learning about real life examples and business case studies and how these were applicable to my studies and our everyday lives. The lecturers have extensive experience in their area of expertise and share many interesting facts which allow a greater understanding of the topic in question.
The job market is extremely tough; without my degree I would be applying to jobs that are far less interesting and much lower paid. My placement has provided me with extra experience and sources of references for my CV as well as providing me with many contacts and the opportunity to return there in the future.
I cannot thank my teachers enough for their support, especially throughout my final year.
Develop marketing expertise
01273 642149
undergrad.business@brighton.ac.uk
Open days
The best way to get a feel for what Brighton Business School is all about is to come and visit us.
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What our students say
'The course has some amazing tutors who are really willing to help.'
Lily Hawkins, current student
'The fact that the teaching staff have all worked as professionals in the area they teach makes a huge difference.'
Pippa Trick, 2011 graduate