Business with Marketing BSc(Hons)

Overview

Business with Marketing BSc(Hons) equips you with a solid foundation of core business skills and knowledge, and then goes on to develop highly valued specialist marketing expertise.
Practical and personal skills development is central to this course. You will develop expertise in project management, report writing, time management, presenting, budgeting, team working, flexibility and leadership.
Classes are interactive with a wide variety of activities, such as presentations, designing marketing plans, case studies, decision making scenarios and lively discussions.
Options and projects give you scope to tailor the course to your interests and career aspirations.
This three-year course has almost the same curriculum content as the four-year Business Management with Marketing BSc(Hons), but runs without the 12 month job placement.

Course duration
Full-time: 3 years

UCAS code NN15
Course content

Syllabus

Year 1
- Global Business Environment
- Organisational Behaviour and HRM
- Principles of Marketing
- Financial Knowledge and Skills
- Business Project
- Developing Academic and Employability Skills
Year 2
- International Business Analysis
- Managing Systems and Processes
- Law for Marketing
- Operations and Enterprise Resource Planning
- Consumer Behaviour
Options include:
- Environmental Sustainability
- Creativity in Enterprise
- Design and Innovation
- Purchasing and Supply
Year 3
- Managing and Developing People
- Corporate Strategy
- Contemporary Issues in Marketing or Social Marketing
Plus up to four options from a wide range, including:
- International Marketing
- Retail Marketing and Distribution
- Marketing Communications
- Marketing Planning and Strategy
- Consumer Psychology
- Marketing Across Cultures
- Business Values, Responsibility and Trust
- Public Relations: Principles and Practice
Entry requirements

Typical entry requirements
individual offers may vary
A-levels:
BBB. Applicants with only two full A-levels or a double award will be considered on an individual basis. Excludes General Studies.
ND/C (Level 3):
DDM.
International Baccalaureate:
32 points, including 16 at Higher level
QAA-approved access course:
acceptable, subject-specific units
GCSE (minimum grade C):
at least three subjects including English language and mathematics
Foundation degree/HND
direct entry to year 2 may be possible with relevant subjects. HNC may also count towards direct entry.
For non-native speakers of English:
IELTS 6.0, with 6.0 in writing and a minimum of 5.5 in the other elements.
Location

Location Moulsecoomb
Career opportunities

You will be well prepared for marketing positions in a range of organisations and industries.
The following are examples of graduate jobs that exist in the marketing, advertising and PR industry.
- Advertising account executive
- Advertising account planner
- Advertising art director
- Advertising copywriter
- Event organiser
- Market researcher
- Marketing executive
- Media buyer
- Media planner
- Public affairs consultant
- Public relations account executive
- Public relations officer
- Sales executive

Visit the careers centre website.
Fees and costs

The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.

To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.

Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.

BSc(Hons) Business with Marketing [J1EG016]

UK/EU (Full Time) 9,000 GBP
Island Students (Full Time) 9,000 GBP
International (Full Time) 10,500 GBP
More details

Why study at Brighton Business School?

Tackle real life business problems, ready for your career. We approach the academic theory of business from a practical perspective that closely reflects true-to-life issues and scenarios, giving you a real entrepreneurial edge.

Benefit from excellent teaching and learning support. We have 40 years' experience of running business courses. You will be allocated a personal tutor who will help support and guide you through your first year.

Gain the knowledge and the skills that industry want. Our partners in industry and the professions contribute to course development and teaching.

Be part of an institution that is innovative and relevant. The Research Assessment Exercise (2008) ranked us in the top 15 UK business schools in terms of world-leading research outputs.

Live and study in an outstanding location. Brighton is a city with an extremely lively cultural and social life. It is no wonder that many Brighton graduates choose to stay here.

More reasons to study at Brighton Business School

Helping develop your career

We provide career support from the first year. This is the only way to ensure our students are employable in the highly competitive job market. We do this by:

The university's Careers Service offers guidance relating to any aspect of your career planning and development. The service is in regular contact with over 1,800 employers who post vacancies and attend our careers fairs.

Beepurple is the university’s entrepreneurship network. Taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own ventures and gain key enterprise skills that will help you stand out from the crowd.

Momentum is our award-winning mentoring scheme. It pairs students with professionals who wish to share their experience. Students and their mentors meet regularly to exchange ideas, allowing the student to develop new skills and enhance their career prospects.

International students

Brighton Business School is a truly international place to study.

As an international student, you will be supported from the moment you start with us. This includes:
- a free orientation programme
- a free pickup from Heathrow or Gatwick airport
- free English language tuition (throughout your first year)
- guaranteed accommodation in your first year
- a range of scholarships and bursaries
- a team of support staff to assist you, including a personal tutor.

More details on support for international students

Your level of English

The level of English you need depends on the course. The details are included in the course information, but for more general information read our information on English language requirements.

However, we provide a number of ways to improve your English before you start your course, and free English language support you while you are studying.

Meeting entry requirements

We can help you meet our academic entry requirements if your qualifications are not the correct level to study at university in the UK. The preparation courses at the University of Brighton’s International College have been specially designed to help international students to progress to an undergraduate or postgraduate degree course at the university.

More about our university preparation courses