International Event Management BA(Hons)

Overview

Events are at the centre of many regeneration projects worldwide and increasingly at the heart of organisations' commercial activities. There is an ongoing need for graduate event professionals to ensure the long-term success and profitability of the event management industry.
This course will equip you with the knowledge and skills to professionally manage events in a variety of sectors, both internationally and in the UK.

Course duration
Full-time: 3 years
Part-time: 6 years (max 8 years)
Sandwich: 4 years

UCAS code N820
Course content

Course structure

Our staff have backgrounds in the arts, cultural, business and sporting sectors, and are involved in a wide range of applied sociological and industry-related research.
You can opt to undertake a 48-week work placement after your second year. We offer a wide range of opportunities (including many overseas) enabling you to obtain valuable work experience and a hands-on understanding of the industry. You will also develop industry links and many of our students then go on to full-time employment with their placement company after graduation.

Areas of study

During the first year, you will study the dynamics and operational aspects of the events industry as well as the principles of business management. In the second year you will explore event management, focusing on specialist modules such as event project planning, crisis management and explore the challenges that face event managers.
In the final year you will evaluate and theorise the growth and current state of the international event industry and are encouraged to take a strategic approach to management studies. A wide range of options is also offered in the final year, enabling you to focus on your particular areas of interest.

Syllabus

Year 1
International Event Dynamics
The Event Consumer Experience
Event Operations and Project Planning
Economics and the Business Environment
Marketing Principles
Professional Development
Year 2
International Event Management Challenges
Crisis Management and Risk in the International Event Industry
Event Management and Marketing in Action
Managerial Accounting
Understanding and Managing People
Research Methods
Optional placement year
Final year
Theorising the International Events Industry
Business Strategy
Dissertation or placement project
Options may include:
Business Practices for Corporate Travel
Business Morality
Customer Relationship Marketing
Destination Marketing
Destination Niche Tourism: development and management
Event Design
Festivals and Events
Food, Society and Culture
Fundraising and Sponsorship for Events
International Management
Public Relations
Service Quality
Sport Tourism
The Law Relating to Events
Entry requirements

Typical entry requirements
individual offers may vary
A-levels:
BBB (typically translates to 300 points in the UCAS tariff with additional qualifications.) Applicants with only two full A-levels or a double award will be considered on an individual basis.
ND/C (Level 3):
DMM.
International Baccalaureate:
32 points.
QAA-approved access course:
acceptable; subject-specific units.
GCSE (minimum grade C):
at least three subjects including English language and mathematics.
Foundation degree/HND
/HNC possible transfer to years 2 or 3. Contact the course team for specific requirements.
For non-native speakers of English:
IELTS 6.0 overall, with 6.0 in writing and a minimum of 5.5 in the other elements.
Location

Location Eastbourne
Career opportunities

Whether you are interested in being a music festival coordinator, want to be involved in fundraising or to organise international conventions, this is the course for you. Typical graduate opportunities exist in sectors such as music and the arts, conference and exhibition management and global sporting venues.

Visit the careers centre website.
Fees and costs

The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.

To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.

Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.

BA(Hons) International Event Management [J2EA028]

UK/EU 9,000 GBP
Island Students 9,000 GBP
International 10,500 GBP

When on a placement (sandwich) year, students pay a reduced fee in the placement year of this course. This is currently £750 for Home and Island Students and £1,760 for International students. This fee is likely to increase with inflation.
More details
Work placements

This course gives you the option of taking a 48 week work placement between your second and final year of study.

The placement is a great way to get valuable practical experience in a workplace relevant to your degree.

Where can I go on placement?

Our placement team has links with employers throughout the UK and overseas and can help you find the right placement to suit your course.

Students have been placed with such diverse and prestigious employers including:
- Below Zero Ice Bar, London
- Eagle Rock Entertainment
- Starlight Childrens Foundation, Canada
- Fabric Nightclub, London
- Teenage Cancer Trust
- George P. Johnson Experience Marketing, London
We also have a longstanding placement partnership with Walt Disney World. Each year students have a chance to do their placement with them in the USA.

Why should I go on placement?

You will gain contacts and a competitive advantage for when you graduate. Many placements pay a salary, as well as providing valuable recruitment and workplace experience.

While on placement you can apply the knowledge of your degree subject in a real-life work situation. Furthermore the knowledge you gain from the placement will inform your final year project and academic study.

Successful completion of your placement will also help you stand out from the crowd when you seek work.

Find out more about placements
Student views

Camille Obligis

International Event Management BA(Hons)

I have decided to come to the University of Brighton because I thought it was responding to my needs; a place to study, to interact, to analyse, to meet people from different backgrounds and because it offered the course I wanted to do.

Strengths

One of the strengths of the course is that it offers a wide range of knowledge that the business environment ask for. I will be able to tell my employers that I know about marketing, economy, accountability, human resources and of course the events world, that is one of the fastest growing industries.

This course offers theoretical and practical background. During our second year, we had for assignment to organise an event and we managed to raise £4,000 for charity!

Supporting your aspirations

Thanks to the university network, I have had the opportunity to do lots of paid and unpaid work. There is lots of support; if you have a problem with your computer or bank account or you feel stress, the university can help you. Knowing that there are many services to support me has helped me through my whole university experience.

If you are considering studying event management, this university is for you. You will make new friends and have a great time, but will also develop your skills and learn to think outside the box.

The University of Brighton gives you the aspirations to construct your own future!

Gisele Waterfall

International Event Management BA(Hons)

I have thoroughly enjoyed the course and my plans for the future are to work for a year or two then go on to do a masters degree.

Good start

Long term, I would like to see myself starting my own business in events, possibly event tourism and I believe that the modules that I have taken here will give me a good start.

Good friends

I have made very good friends while studying here, not only from my course but from other courses too and I can see myself being friends with them for a long time to come.

Academic support

Whilst it would be unrealistic to say that there were no negatives, for me, the positives outweigh the negatives. The school has many helpful lecturers who care about the students, one such lecturer has been my dissertation tutor who has been there to help when I have needed direction.