International Event Management MSc PGCert PGDip (PGCert PGDip)
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Overview
Our MSc in International Event Management requires an open, critical and inquiring mindset for the social-scientific and applied study of events and management. You will be expected to critically evaluate existing knowledge in the field of event management, debate key issues such as sustainability, ethical event production, or legacy planning, and consider strategic responses to forces impacting on events from the global operating environment.
This is an academic course with a high degree of vocational relevance. The content and delivery of the course is strongly underpinned by the course team's expertise, research activities and in many cases first hand experience of the industry. Industry expertise and application is drawn from areas as diverse as festivals, business events, marketing, consultancy, sport and leisure, all of which enrich the design and delivery of the course.
Course duration
Full-time: 1 year
Part-time: 2-6 years
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Course content
Course structure
Full-time students attend workshops on two days per week with the part-time route usually requiring one day per week. Some modules may be delivered intensively over several consecutive days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.
Areas of study
Adopting a social scientific approach to the analysis of the international event industry, specialist subjects include international event strategy analysis and development, critical issues surrounding risk in modern societies, event project management and international event marketing, sponsorship and fundraising. Conceptual analysis is applied through use of a variety of case studies from mega sport and cultural events to more localised cultural, business or charity events.
Syllabus
Events Policy and Practice
Event Project Management
Management Strategy in a Global Business Environment
Globalisation, Society and Culture
Final projectOptions - two from:
International Event Marketing, Sponsorship and Fundraising
Ethical and Social Responsibility: Theory and Application
Risk and Crisis Management
Innovation, Creativity and Entrepreneurship
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Entry requirements
Typical entry requirements
individual offers may varyFor non-native speakers of English:
IELTS 6.5 overall, 6.0 in writing.Degree and/or experience:
Honours degree with a minimum 2:2 equivalent from a NARIC-recognised institution, or an HND equivalent plus at least 5 years of relevant industry experience. Other applicants with extensive industry experience will be considered on an individual basis. -
Location
Location
Eastbourne -
Career opportunities
This course is aimed at a broad spectrum of students and practitioners from a variety of backgrounds. It has been designed for those who wish to pursue senior management positions within the events industry or as preparation for further study in international events, such as a PhD.
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Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.
To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.
Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
International Event Management (MSc) (Full time) [J2BH004] UK/EU (Full Time) 6,120 GBP Island Students (Full Time) 7,700 GBP International (Full Time) 11,000 GBP -
More details
Core Modules:
Event Policy and Practice
Event Project Management
Globalisation, Culture and Society
Management Strategy in a Global Business Environment
Option Modules (two from):
Ethical and Social Responsibility: Theory and Application
International Event Marketing, Sponsorship and Fundraising
Risk and Crisis Management
Innovation, Creativity and Entrepreneurship
Plus the Final Project
Event Policy and Practice: This module contextualises the modern event industry through examining its historical development, the socioeconomic, cultural and political forces influencing public, private and voluntary events and evaluates strategic responses to these influences.
Key topics for discussion include globalisation, commodification, sustainability, event strategies and legacy planning.
Discussions will focus on core areas of event provision, such as the Government, Business and the Charity sectors, with examples such as international sporting mega-events, music festivals, and fundraising events being drawn upon to highlight different strategic imperatives.
As with many of the modules on our MSc, you will be encouraged to develop your own particular area of interest within the module content to research, discuss and critically analyse this for the written assessment.
This allows for individual learning opportunities that are directly relevant to your personal interests and aims of studying this course.
Event Project Management: This module will enable you to develop a comprehensive knowledge and understanding of the role and importance of theories, techniques and systems that are applied to managing and resourcing projects in the event sector.
By the end of the module you will also be able to demonstrate an innovative and creative approach to planning and managing events in the context of a project and conduct a detailed critical analysis of the planning and appraisal of projects in the events sector.
During the completion of this module you will study the role, nature and significance of managing projects in the international events sector, event project lifecycles, managing event teams and stakeholder relationships, concept development and feasibility issues, planning and resourcing events, risk assessment, communications and control elements in event management and the use of local / national / international networks.
The module has two assessment activities. You will work in groups to complete a project that focuses on the creation and planning of a major fashion event to complement the world renowned Brighton Festival.
Through the completion of the project you will develop the key elements of the event to establish it as a sustainable brand.
You will also research and write an individual paper that addresses the application of an aspect of project planning theory in a free choice topic.
Globalisation, Culture and Society: Globalisation is on many people’s mind, and a firm and frequent element of private and public debates and discussions.
The term describes a process as well as an outcome. Although many people tend to focus on the economic aspects of globalisation (e.g. international trade, foreign investment, capital flows, migration, etc.) this module will primarily consider the way societies and cultures have become more interdependent and (in some cases integrated) through a globe-spanning network of communication and information technologies.
Therefore this module is an attempt to show that there is more to the globalisation phenomenon than meets the eye, i.e. the fundamental aim for this module is to analyse the complexity, relevance and contested nature of the on-going globalisation process and to apply key models, concepts and theories to the critical analysis of the international tourism/hospitality/events industry as well as the respective management environments.
Management Strategy in a Global Business Environment: This module will enable you to appraise a range of strategic planning and management frameworks, and how they can be effectively implemented in the strategic development of organisations.
By the end of the module you will be able to understand the nature and role of strategic management on a global business; apply he principles of strategic formulation to the analysis of corporate strategies in international hospitality, tourism and events business; recognise the need for compliance and governance at a strategic level; critically understand the implications of strategy within a diverse and complex business; and critically analyse the ethical implications of strategic formulations and implementation.
Assessment will be in the form of a group presentation, based on analysis and review of sector specific organizational approaches to strategy formation and implementation, and an individual essay, focusing on a contemporary issue in strategic management of the events, hospitality or tourism business.
Ethical and Social Responsibility: Theory and Application: This module introduces you to some of the key moral complexities associated with ethics and social responsibility in the tourism, hospitality and events sectors.
It addresses a range of consumer, business and societal responses to the responsibilities associated with the production and consumption of these global products and services.
The module will deal with issues such as corporate social responsibility, ethical and fair trade consumption, ethics and the environment, philanthropy and volunteering, and consumer attitudes, values and motivations.
The module is challenging but also innovative in its approach to the complexities associated with managing and consuming tourism, hospitality and events in a contemporary context.
International Event Marketing, Sponsorship and Fundraising: This module will enable you to identify and critically evaluate specific characteristics of marketing international events.
You will gain an understanding and appreciation of the challenges and dynamics associated with marketing, and promoting international events, including sponsorship and fundraising.
By the end of the module you will be able to demonstrate a critical perspective of the role of marketing and branding international events; critically evaluate the contribution of secondary retail and merchandising at international events; critically evaluate the contribution of secondary retail and merchandising at international events; critically evaluate promotion strategies in the context of developing and sustaining added value for international events; and critically evaluate the characteristics of sponsorship and fundraising strategies associated with international events.
Topics include: Defining the event product; Role of marketing for international events; Event promotion and PR; Sponsorship; Ownership and distribution rights; Ambush and guerrilla marketing tactics; Merchandising and retail function; Community relations; and Marketing evaluation and return on investment.
Assessment will take place through an individual report on international event related issues relating to the course content.
Risk and Crisis Management: This module will enable you to demonstrate knowledge of, and critically evaluate, the key concepts, constructs and application of managing risk and crisis.
You will develop an understanding into the potential complexity and diversity of stakeholder involvement in risk and crisis management, and the techniques employed alongside the underlying principles of legal, regulatory and administrative frameworks.
You will be able to critically analyse and evaluate the operational application of risk and crisis management. Topics include constructs and concepts of risk management in event and tourism management, stakeholder involvement in risk and crisis management, legal, regulatory and administrative frameworks, health and safety, environmental protection, major incident planning.
Assessment will be in the form of a single 5,000 word essay on an aspect of risk or crisis management.
Innovation, Creativity and Entrepreneurship: This module will enable you to enhance your personal and team creativity and to understand the nature and role of innovation in a range of different types of service businesses.
Through completing this module you will also expand your awareness of entrepreneurs as a distinct managerial type and to evaluate the function and issues that impact on the operation of small and medium sized enterprises (SMEs) in the event and hospitality sectors and the environment in which they operate.
Specific topics in this module include Creativity and idea generation; Managing creativity and problem solving; Impacts of innovation on business culture; Entrepreneurship and entrepreneurial attributes; Starting a new business – Innovation and entrepreneurship; Small business planning and survival.
Assessment will take place through a small group presentation and a further individual report.
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Apply online
You should not apply unless you can meet all the entry requirements for this course. Please contact the course team before applying if you are unsure about any of the specific entry requirements.
Entry requirements
For non-native speakers of English:
IELTS 6.5 overall, 6.0 in writing.Degree and/or experience:
Honours degree with a minimum 2:2 equivalent from a NARIC-recognised institution, or an HND equivalent plus at least 5 years of relevant industry experience. Other applicants with extensive industry experience will be considered on an individual basis.
