International Tourism Management MSc PGCert PGDip (PGCert PGDip)
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Overview
Our programme offers an innovative and visionary approach in the study of tourism as both economic and social phenomena. Our view is that tourism has become an integral part of history, culture and economies for many regions of the world. This has had a powerful influence on identity, representation and business environments in developed as well as less developing nations. On a global scale the World Tourism Organisation (UNWTO) forecasts an increase in the number of international arrivals in the region of 1.6 billion by the year 2020. As such the industry needs people who understand the significance, complexity and dynamics of a diverse evolving, developing and growing sector. Our International Tourism Management MSc recognises both the continuing importance and value of the global tourism industry in economic terms and the significance of its social, political and environmental implications.
The programme of learning is delivered through the Centre for Tourism Policy Studies (CENTOPS), an accredited member of the UN World Tourism Organisation.
Course duration
Full-time: 1 year
Part-time: 2-6 years
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Course content
Course structure
Full-time students attend workshops on two days per week with the part-time route usually requiring one day per week. Some modules may be delivered intensively over several consecutive days. Teaching methods include group work, case studies, presentations, and live projects. The course is delivered through a variety of approaches including lectures, presentations, tutorials and case studies, with an emphasis on interactive learning.
Areas of study
Core management studies including strategy, operations management, finance, marketing and human resources are integrated with specialist subjects that address the key needs of the international tourism industry. The course seeks to address contemporary issues in sustainable tourism development and management and is cross-disciplinary in nature drawing on themes such as regional studies, anthropology, visual culture and special interest tourism.
Syllabus
Critical Perspectives in Tourism Management
Management Strategy in a Global Business Environment
Managing Resources in Hospitality and Tourism Operations
Globalisation, Society and Culture
Final projectOptions - two from:
Contemporary Issues in Cruise Management
Travel and Visual Culture
Consultancy
Ethical and Social Responsibility: Theory and Application
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Entry requirements
Typical entry requirements
individual offers may varyFor non-native speakers of English:
IELTS 6.5 overall, 6.0 in writing.Degree and/or experience:
Honours degree with a minimum 2:2 equivalent from a NARIC-recognised institution, or an HND equivalent plus at least 5 years of relevant industry experience. Other applicants with extensive industry experience will be considered on an individual basis. -
Location
Location
Eastbourne -
Career opportunities
Graduates are often fast-tracked into senior management, planning and development or consultancy positions with tourism-related organisations, both in the UK and overseas.
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Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.
To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.
Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
International Tourism Management (MSc) (Full time) [J2BH002] UK/EU (Full Time) 6,390 GBP Island Students (Full Time) 8,100 GBP International (Full Time) 11,500 GBP -
More details
Core Modules:
Critical Perspectives in Tourism Management
Managing Resources in Hospitality and Tourism Operations
Management Strategy in a Global Business Environment
Globalisation, Culture and Society
Option Modules (two from):
Consultancy
Ethical and Social Responsibility: Theory and Application
Travel and Visual Culture
Contemporary Issues in Cruise Management
Plus the Final Project
Critical Perspectives in Tourism Management: This module explores in-depth knowledge and understanding of the theories and concepts that influence international tourism in today’s global society.
The aim is to develop a critical understanding of the complex and integrated nature of major issues surrounding and affecting contemporary tourism management.
You will critically evaluate and examine current and future trends and their potential for affecting tourism management strategies in the future.
The module will incorporate a range of topics including sustainability, poverty alleviation, climate change, social impacts and planning.
Additional breadth and content will be brought to the module through integrated sessions with students from Tourism and International Development MSc.
Assessment will take the form of a 5,000 word essay written in the style of a journal article, on an aspect of the Critical Perspectives on Tourism Management.
Managing Resources in Hospitality and Tourism Operations: This module explores a wide range of topics, which underpin the effective planning, and management of physical, human and financial resources in the provision of services for hospitality and tourism operations.
The completion of this module will enable you to critically assess operational issues in managing resources, which dovetail with strategic management objectives.
You will be able to demonstrate approaches and make recommendations for improvements to the effective management of a hospitality or tourism business operation.
The module includes a range of topics, including Managing facilities and projects appropriate to either a hospitality or tourism operation; Effective human resourcing of hospitality and tourism organisations, labour market issues, HRM planning, recruitment and selection, with reference to skills shortages and training initiatives; Retention of human assets by appropriate practices to motivate and empower; Rewards and compensation methods; Procurement, supply chain management and control of materials in hospitality, and tourism operations; Outsourcing decisions, issues and their management; Managing logistics in global hospitality and tourism operations; Managing capacity and revenue; and Financial planning issues including cost-volume and profit applications, budgeting and budgetary control and managing working capital.
The module is assessed through an individual paper that focuses on the application of a particular aspect of managing resources in a hospitality and tourism business of your choice, and a resources planning group case study.
Management Strategy in a Global Business Environment: This module will enable you to appraise a range of strategic planning and management frameworks, and how they can be effectively implemented in the strategic development of organisations.
By the end of the module you will be able to understand the nature and role of strategic management on a global business; apply he principles of strategic formulation to the analysis of corporate strategies in international hospitality, tourism and events business; recognise the need for compliance and governance at a strategic level; critically understand the implications of strategy within a diverse and complex business; and critically analyse the ethical implications of strategic formulations and implementation.
Assessment will be in the form of a group presentation, based on analysis and review of sector specific organizational approaches to strategy formation and implementation, and an individual essay, focusing on a contemporary issue in strategic management of the events, hospitality or tourism business.
Globalisation, Culture and Society: Globalisation is on many people’s mind, and a firm and frequent element of private and public debates and discussions. The term describes a process as well as an outcome.
Although many people tend to focus on the economic aspects of globalisation (e.g. international trade, foreign investment, capital flows, migration, etc.) this module will primarily consider the way societies and cultures have become more interdependent and (in some cases integrated) through a globe-spanning network of communication and information technologies.
Therefore this module is an attempt to show that there is more to the globalisation phenomenon than meets the eye, i.e. the fundamental aim for this module is to analyse the complexity, relevance and contested nature of the on-going globalisation process and to apply key models, concepts and theories to the critical analysis of the international tourism/hospitality/events industry as well as the respective management environments.
Consultancy: This module is aimed at dealing with the complexities, lacunae, ethics and contradictions associated with the business consulting process.
You will work on developing an in depth understanding of the tourism and hospitality consulting process by undertaking critical evaluation of case studies and relevant current trends in tourism and hospitality consulting practices.
By practically assessing the essential phases of the preparation and delivery of various types of consultancy projects (i.e. World Bank, UNESCO, EU, Regional Agencies, Local Authorities), the ability to critically apply concepts and synthesize information will be developed.
The module has two parts, the first, general issues of consultancy practices and processes, the second with the more specific and practical contents such as: the uses of consultants - politics of consultancy - why consultants are called in; the bidding process and the business/project plan development, assessment and effective time management; issues of consultancy management, negotiations and format of final results; legal and ethical issues; field methodology applications and consultancy simulations.
Ethical and Social Responsibility: Theory and Application: This module introduces you to some of the key moral complexities associated with ethics and social responsibility in the tourism, hospitality and events sectors.
It addresses a range of consumer, business and societal responses to the responsibilities associated with the production and consumption of these global products and services.
The module will deal with issues such as corporate social responsibility, ethical and fair trade consumption, ethics and the environment, philanthropy and volunteering, and consumer attitudes, values and motivations.
The module is challenging but also innovative in its approach to the complexities associated with managing and consuming tourism, hospitality and events in a contemporary context.
Travel and Visual Culture: Individuals experience the world through the senses. The sense of sight or ‘the visual’ is particularly significant for travel and tourism, influencing perceptions of people and places and thereby travel choices and travel behaviour.
This core module examines the discourse of visual culture in the context of travel and tourism. It explores the rich seam of visual ‘evidence’, in all its various forms, to inform our understanding of travel and tourism as social constructs.
Key theoretical concepts such as image, identity and semiotics are drawn upon to critically explore the relationship between visuality, travel and tourism.
You will work with a variety of cultural artifacts to examine particular aspects of travel and tourism.
These artifacts include postcards, photographs, brochures and TV documentaries. Themes of the module include: Visual imagery, media advertising, semiotics and destination marketing, ways of seeing and imagining place, the politics and poetics of visual representation, consumption of images, landscapes and destinations, social construction of cultural identity, travel photography as performance, visual appropriation of place and visual souvenirs.
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Apply online
You should not apply unless you can meet all the entry requirements for this course. Please contact the course team before applying if you are unsure about any of the specific entry requirements.
Entry requirements
For non-native speakers of English:
IELTS 6.5 overall, 6.0 in writing.Degree and/or experience:
Honours degree with a minimum 2:2 equivalent from a NARIC-recognised institution, or an HND equivalent plus at least 5 years of relevant industry experience. Other applicants with extensive industry experience will be considered on an individual basis.
