Marketing (Social Marketing) MSc (PGCert PGDip)
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Overview
Social marketing is the systematic application of marketing concepts and techniques to achieve specific behavioural goals leading to an individual or social good. Social marketing builds on and complements the core discipline of marketing. For health, behaviour change, environment and public communications specialists it is a way of understanding how tools of commercial marketing can help with the development of effective services and interventions based on consumer insight.
The Marketing (Social Marketing) MSc has a strong focus on understanding the motivations of the target audience when planning programmes to influence, and ultimately change, behaviour.
The course develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, and marketing planning and strategy.
At the end of your time in Brighton you will have a good understanding of social marketing strategy, with skills and knowledge sought after by employers such as national government, local government, social marketing consultancies, health authorities and not-for-profit organisations in the UK and internationally.
The Chartered Institute of Marketing (CIM) have awarded this course Multiple Award Pathway status, meaning graduates gain exemptions from the CIM Professional Diploma in Marketing. CIM qualifications are highly sought after by employers and, alongside our Marketing MSc, equip you with the best education for a successful marketing career.
You will be entitled to free CIM membership, giving you access to a range of benefits and services.
Course duration
Full-time: 1 year
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Course content
Course structure
Normally students attend three-hour blocks of teaching and seminar activities based on specialist reading, research and case studies.
Syllabus
You will be taught using a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.
- Moving to Masters
- Critical Developments in Marketing Theory and Practice
- Marketing Planning and Strategy
- Marketing Research I: quantitative methods
- Marketing Research II: qualitative methods
- Social Marketing
- DissertationChoose one option from:
- International Marketing
- Branding and Communications
- Behavioural Economics
- Digital Marketing
- New Product DevelopmentIn the final phase of the course, you are required to complete a dissertation relating to social marketing. The dissertation will be approximately 15,000 words long. It will require you to undertake research leading to implementable recommendations based on sound analysis and judgment. You will receive support from your dissertation supervisor who will act as an adviser and help guide you in your research.
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Entry requirements
Typical entry requirements
individual offers may varyFor non-native speakers of English:
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.
Degree and/or experience:
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.International students who need help meeting the academic entry requirements should contact our International College.
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Location
Location
Moulsecoomb -
Career opportunities
A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career.
The course has been designed for people wanting a successful and rewarding careers in sectors such as:
- advertising
- branding
- communications
- creative and design
- digital marketing
- direct marketing
- event management
- market research
- marketing (general)
- media
- product marketing
- public relations
- salesThe course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.
Previous graduates have started successful careers with the following companies:
- Product Manager for Astra Zeneca, Milan
- Brand manager for Campari, Switzerland
- Account Executive for Blaze Communications, UK
- Marketing Manager for Mitchells and Butlers, UK
- Marketing Manager for Cartier, Taiwan
- Brand Manager for L'Oreal, Greece.By the end of you time at Brighton you will be equipped with the skills to think and act independently, and to arrive at well thought out judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.
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Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.
To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.
Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
Marketing (Social Marketing) (MSc) (Full time) [J1BH610] UK/EU (Full Time) 7,650 GBP Island Students (Full Time) 9,450 GBP International (Full Time) 13,500 GBP -
More details
Accredited by the Chartered Institute of Marketing (CIM)
This course is accredited by the CIM, the world's largest organisation for professional marketers. This accreditation means that upon successful completion of the Marketing MSc students will have exemptions from CIM awards.
CIM qualifications are highly sought after by employers, and the CIM Multi Award Pathway, alongside our Marketing MSc, ensures that you are equipped with the best education for a successful marketing career.
CIM membership
You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.
Membership benefits include:
• The Marketer - the members' magazine
• Studying Member e-news
• Learning Zone website - study resources
• Marketing library and online archive resources
• Opportunities to meet like minded people in your region
• Events - discounted for members.
Excellence in teaching and support
Course tutors have worked in industry prior to joining and continue to consult for corporate firms, enabling them to feed the latest developments in the commercial world into the course. They are also active researchers and this knowledge and experience is used to help develop an advanced knowledge of the latest marketing theory.
Industry representatives advise on the content and development of the course and contribute to teaching as guest lecturers. These talks help bring classroom theory to life by sharing real-world case studies, results and pitfalls.
Students learn a range of transferable skills, such as research skills, presentation skills, working in groups and dealing with conflict. These skills are much sought after in today's highly competitive job market.
Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.
Why Brighton Business School?
The Business School at the University of Brighton has a postgraduate community of around 600 students from a diverse range of backgrounds whose learning experience is enriched by the high quality of our research.
The latest Research Assessment Exercise (2008) ranked us in the top 15 UK business schools in terms of world-leading research outputs. Our postgraduate programmes reflect the research that is being undertaken.
Our equipment includes lecture theatres equipped with the latest audio-visual equipment and over 100 hot desks with high-speed internet access. Once at the university you will have access to a range of services including a modern library, comprehensive careers and personal support, and opportunities to volunteer or take part in sport.
Support for international students
The Brighton Business School is a truly international place to study. No matter where in the world you are from, we look forward to welcoming you. You will be supported from the moment you start with us. This includes:
- a free orientation programme to introduce you to other students, the university and the city of Brighton
- a free pickup from Heathrow or Gatwick airport
- free English language tuition (throughout your first year)
- guaranteed accommodation in your first year
- a team of support staff to assist you, including a personal tutor.
For more details visit the university's information on support for international students
Your level of English
The level of English you need depends on the course. The details are included in the course information, but for more general information read our information onEnglish language requirements.
However, we provide a number of ways to improve your English before you start your course, and free English language support you while you are studying.
Meeting entry requirements
We can help you meet our academic entry requirements if your qualifications are not the correct level to study at university in the UK. The preparation courses at the University of Brighton’s International College have been specially designed to help international students to progress to a postgraduate degree course at the university.
More about our university preparation courses
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Apply online
You should not apply unless you can meet all the entry requirements for this course. Please contact the course team before applying if you are unsure about any of the specific entry requirements.
Entry requirements
For non-native speakers of English:
In order to benefit from, contribute to and enjoy the course, a good command of spoken and written English language is required. If English is not your first language, you will need English language proficiency equivalent to an overall IELTS score of at least 6.5, with 6 in the written test.International students whose language skills do not match the IELTS scores set out above should consider applying for this course through the Extended Masters programme at the University of Brighton's Language Institute.
Degree and/or experience:
Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.International students who need help meeting the academic entry requirements should contact our International College.
+44 (0)1273 642197
postgrad.business@brighton.ac.uk
International students:
+44 (0)207 250 6749
international@brighton.ac.uk
Visit the school or college site