Retail Marketing (top-up) BA(Hons)
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Overview
This 12-month programme is aimed at those students who hold an HND, FdA or Dip HE in retail, retail marketing or retail management (or similar) and who wish to obtain an honours degree. The course provides a unique opportunity to join one of the most established and nationally recognised retail degrees in the UK and one that is renowned for its teaching quality, student achievement and graduate success. This course offers a practical understanding of the retail industry alongside specialist marketing subjects and will attract students looking for a top-up that enables them to develop a broad background in management as well as more specific skills in retail and marketing.
Course duration
Full-time: 1 year (max 3 years)
Part-time: 2 years (max 5 years)
UCAS code NN52
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Course content
Course structure
The degree is taught by staff with practical, research and professional experience in international events and marketing and you will experience a variety of lectures, seminars, workshops and group activities. You can expect to be in the classroom for approximately 12-15 hours a week with personal research also required in order to further support your studies. Progress is assessed using a variety of individual and group tasks and students are encouraged to take a critical and analytical approach throughout.
Areas of study
Depending on their areas of interest, students are able to study a range of modules that build upon and enhance their previous studies and enable them to become familiar with the key issues involved in the strategic marketing of this dynamic and competitive industry. They can also choose from a range of optional modules including public relations, direct marketing, relationship marketing, fashion retailing and retail consultancy. To graduate with an honours degree students must also undertake a research-based dissertation.
Syllabus
Core modules
Contemporary Retail Trends
Strategic Marketing Management
DissertationOptions
Consumer Research
Costumer Relationship Marketing
Change Management
Direct Marketing
eCommerce
Ethical Retailing and CSR
Fashion Retailing
Food Society and Culture
International Management
Public Relations
Retail Consultancy
Service Quality
Wine Marketing
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Entry requirements
Typical entry requirements
individual offers may varyFor non-native speakers of English:
IELTS 6.0 in writing, 6.0 overall (or equivalent qualification).Other:
Please contact the course team for entry requirements. -
Location
Location
Eastbourne -
Career opportunities
Graduates have the skills necessary for employment in specialised retail, marketing or a more general management career in a wide range of sectors. Recent graduates have found employment in areas as diverse as brand management, fashion buying, consumer research, advertising and retail management.
The academic nature of the degree provides the opportunity for good students to seek an academic career into postgraduate study on MA courses or in research for a PhD or MPhil
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Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take. Different rules apply to research degrees - please contact the Doctoral College for advice.
To help you plan for your time here we will be providing further information about what is included in your tuition fee, and any optional costs you may need to budget for, later in the autumn.
Our website wwww.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
BA(Hons) Retail Marketing [J2EA030] UK/EU (Full Time) 9,000 GBP Island Students (Full Time) 9,000 GBP International (Full Time) 10,900 GBP
