University of Brighton
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Business Management with Marketing
BSc(Hons)

  • Course summary and entry requirements

    Course duration Help

    With placement year 4 years

    UCAS code N2N5

    Professional accreditation

    This course is accredited by the Association of Chartered Certified Accountants (ACCA), the Chartered Institute of Purchasing and Supply (CIPS) and the Chartered Management Institute (CMI). Graduates will be exempt from some of the foundation level exams set by these professional bodies.

    About the course

    Employers have recognised the need for marketing expertise in all areas of business, and graduates skilled in this exciting subject will be able to build a rewarding career in a wide variety of organisations.

    Underpinned by a sound knowledge of business and management disciplines, this course will provide you with highly valued specialist marketing expertise. Past graduates have been employed in a variety of roles, such as brand management, marketing research, sales, retail management, PR, direct marketing, digital marketing, advertising and promotion, events management and international marketing.

    A key feature of the course is the work placement year. It significantly adds to your CV, there are plenty of networking opportunities and many students return for their final year with firm job offers.

    You will develop both practical and personal skills, such as project management, report writing, time management, presenting, budgeting, team working, flexibility and leadership.

    This degree is accredited by the Chartered Management Institute (CMI). All students who have taken a work placement will graduate with dual awards - both a BSc and a CMI Diploma in Management and Leadership. Having a CMI Diploma as well as a BSc from Brighton will help you stand out to employers.

    Typical entry requirements Help

    The entry requirements listed here are for students starting their course in 2014. Entry requirements for students thinking about starting a course in 2013 can be found in the online prospectus. Individual offers may vary

    A-levels:
    ABB. Excludes GeneralStudies.

    BTEC
    DDD.

    International Baccalaureate:
    34 points including 16 at Higher level.

    Access to HE Diploma
    pass (at least 45 credits at level 3), with 30 credits at merit or above. Units in accounting and finance, business or management required.

    GCSE (minimum grade C) or Access Equivalent
    at least three subjects including English language and mathematics.

    Foundation degree/HND
    may enable you to start the course in year 2. Relevant subjects required. HNC may also count towards direct entry.

    For non-native speakers of English:
    IELTS 6.0, with 6.0 in writing and a minimum of 5.5 in the other elements.

  • Course content

    Course structure

    Year 1 provides a general business background. You will study subjects such as economics, finance, marketing and human resources.

    Expanding your business knowledge and skills is the aim of the second year. The marketing pathway allows you to focus on specialised topics.

    A distinctive feature of the course is the work placement year. On placement you gain work and life experience. It significantly adds to your CV and many students return to university for their final year with firm job offers. Placement companies include: BMW, Bosch, Channel 4, Disney, Electronic Arts, Hewlett Packard, Home Office, IBM, Ipsos Mori, ITV, lastminute.com and Microsoft.

    In your final year you will be able to choose from a wide range of options, enabling you to tailor the course to suit your interests and career aspirations.

    You will also have the opportunity to work on a live case study. Students are arranged into 'advertising agency' groups and asked to devise a marketing communications plan to address the needs of a real client.

    Syllabus

    Year 1
    - Global Business Environment
    - Organisational Behaviour and HRM
    - Principles of Marketing
    - Financial Knowledge and Skills
    - Business Project
    - Developing Academic and Employability Skills

    Year 2
    - International Business Analysis
    - Managing Systems and Processes
    - Law for Marketing
    - Operations and Enterprise Resource Planning
    - Consumer Behaviour

    Options include:
    - Environmental Sustainability
    - Creativity in Enterprise
    - Design and Innovation
    - Purchasing and Supply

    Placement year

    Year 4
    - Managing and Developing People
    - Business Strategy
    - Placement Project
    Choose 4 from over 50 options, including:
    - International Marketing
    - Retail Marketing and Distribution
    - Marketing Communications
    - Marketing Planning and Strategy
    - Consumer Psychology
    - Marketing Across Cultures
    - Business Values, Responsibility and Trust
    - Public Relations: Principles and Practice
    - Contemporary Issues in Marketing
    - Social Marketing

    You can view the programme specification for this course as a PDF file by clicking on the link below:

    Programme Specification

  • Fees and costs

    The fees listed here are for full-time courses beginning in the academic year 2013-14. Further tuition fees are payable for each subsequent year of study and may be subject to small increases, in line with inflation.

    The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

    What's included in the fee?

    When costs such as health or criminal record checks, field trips or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

    You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply please check with the school that provides your course using the contact details on the left of this page for advice about what is included and what optional costs you could face so you can budget accordingly.

    Our website www.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.

    BSc(Hons) Business Management with Marketing  [J1EG007]
    UK/EU (Full Time)9,000 GBP
    Island Students (Full Time)9,000 GBP
    International (Full Time)10,900 GBP

  • Location

    Location Help Moulsecoomb

    Located to the north of Brighton city centre, the Moulsecoomb campus offers students an excellent learning environment and a wide range of facilities. It is the largest of our five campuses with over 8,000 students.

    View campus maps and directions

    Living in Brighton

    Brighton’s rich mix of historic architecture, lively arts scene, varied shopping and cosmopolitan community make it a vibrant, enjoyable place to live. It is no wonder that many Brighton graduates choose to stay here.

    Social scene

    Alongside the traditional seaside attractions, Brighton is famed for its exciting social scene with a wide choice of pubs, clubs and restaurants.

    Music event on the beach

    Arts

    The highlight of the city’s cultural year is the Brighton Festival. The event is held each May and is England’s biggest arts festival, which showcases arts and performance from around the world. Brighton is also home to the UK’s oldest working cinema, the Duke of York’s, which shows alternative and mainstream films. The city is also well known for its exciting music scene and hosts The Great Escape music festival.

    Burning the Clocks winter solstice festival

    Sports

    Whether you take your sport seriously or just want to keep fit, Brighton offers all kinds of sports opportunities and facilities, on and off campus. You can also make the most of the location, and play volleyball, basketball and windsurfing down by the beach. The seafront is also the finishing point for the famous London – Brighton bicycle ride and the quirky veteran car run.

    Playing volleyball on the seafront

  • Student views

    Business Management with Marketing

    Hannah Supple-Turnham, Business Management with Marketing BSc(Hons)

    The thing I liked best about my course was the fact that we were really independent; we weren’t stuck to rigid coursework titles, we were allowed to go in the direction we wanted to and explore the subject areas we felt passionate about.

    Also, having tutors who were experts in their field was always great as you got practical advice and support from them and you could e-mail them or drop into their rooms whenever you wanted.

    My degree was really career-focused. In our final year we had to design, set up and manage our own assessment centres and interviews with our first year mentees. This is a really valuable experience because it meant we got to see the interview process and assessment centre process from the perspective of the employer, so we could see what made a good candidate and what employers are looking for. 

    Brighton is a great place to live, it is a great place to learn, there’s excellent support and the tutors are great. There are good facilities, the library is excellent and overall you just get the opportunity to study what you want and to go in the direction you want to.

    Business Management with Marketing

    James Cant, Business Management with Marketing BSc(Hons)

    The course was totally geared towards attaining a job after graduation.

    The mentoring programme really prepared me for working life. Not only do you get guidance on how to submit a successful job application, but you get first-hand practice on how to conduct yourself in an interview.

    My work placement has benefited my career significantly. Having been through the application process, I felt confident when being interviewed for my first graduate role. The feedback I received from interviews all praised my confidence and interview skills. This is all down the practice and advice I was given throughout my time at Brighton.

    The careers help I have received has been second to none. The university has provided job vacancy updates, as well as workshops to help with the job application process. Throughout the job search process after university, I have felt fully supported and have been given the tools to attain a job quickly.

    Brighton is a great place to study, the lecturers’ doors are always open for extra help outside of class hours. If you want to study in a helpful, friendly and hard working environment then there is no better place than Brighton.

    Business Management with Marketing

    Louise Vincent, Business Management with Marketing BSc(Hons)

    The course exceeded my expectations in that, as well as covering the conventional areas of business, it introduced subjects such as entrepreneurship and environmental economics allowing me to really customise my learning and to have something different to show employers.

    I enjoyed learning about real life examples and business case studies and how these were applicable to my studies and our everyday lives. The lecturers have extensive experience in their area of expertise and share many interesting facts which allow a greater understanding of the topic in question.

    The job market is extremely tough; without my degree I would be applying to jobs that are far less interesting and much lower paid. My placement has provided me with extra experience and sources of references for my CV as well as providing me with many contacts and the opportunity to return there in the future.

    I cannot thank my teachers enough for their support, especially throughout my final year. 

  • Career opportunities

    You will be well prepared for marketing positions in a range of organisations and industries. Recent graduates have joined companies such as Audi UK, Barclays bank, BSkyB, Channel 4, Debenhams, J P Morgan, Pricewaterhouse Coopers, Roche and Sony.

    The following are examples of gradiate jobs that exist in the marketing, advertising and PR industry.

    - Advertising account executive
    - Advertising account planner
    - Advertising art director
    - Advertising copywriter
    - Event organiser
    - Market researcher
    - Marketing executive
    - Media buyer
    - Media planner
    - Public affairs consultant
    - Public relations account executive
    - Public relations officer
    - Sales promotion account executive

    Visit the careers service website.

  • More...

    Graduate with a BSc and a CMI Diploma 

    This degree is accredited by the Chartered Management Institute (CMI). All students who have taken a work placement will graduate with dual awards – both a BSc and a CMI Diploma in Management and Leadership.

    The CMI Diploma makes a statement about your standards and determination to continue to develop your management skills.

    The CMI is the only chartered professional body in the UK dedicated to promoting the highest standards in management and leadership excellence. The University of Brighton's partnership with the CMI helps to keep our courses relevant to the workplace.

    While studying for your degree you will be entitled to affiliate-level CMI membership.
     

    Why study at Brighton Business School?

    Graduate with experience, ready for your career. You will be encouraged to apply for a paid work placement year. Work placements significantly add to your CV and many students return for their final year with firm job offers.

    Benefit from excellent teaching and learning support. We have 40 years' experience of running business courses. You will be allocated a personal tutor who will help support and guide you through your first year.

    Gain the knowledge and the skills that industry want. Our partners in industry and the professions contribute to course development and teaching.

    Be part of an institution that is innovative and relevant. The Research Assessment Exercise (2008) ranked us in the top 15 UK business schools in terms of world-leading research outputs.

    Live and study in an outstanding location. Brighton is a city with an extremely lively cultural and social life. It is no wonder that many Brighton graduates choose to stay here.

    More reasons to study at Brighton Business School

     

    Helping develop your career

    We provide career support from the first year. This is the only way to ensure our students are employable in the highly competitive job market. We do this by:

    The university's Careers Service offers guidance relating to any aspect of your career planning and development. The service is in regular contact with over 1,800 employers who post vacancies and attend our careers fairs.

    Beepurple is the university’s entrepreneurship network. Taking part in beepurple activities, you will meet like-minded people, hear how other recent graduates have set up their own ventures and gain key enterprise skills that will help you stand out from the crowd.

    Momentum is our award-winning mentoring scheme. It pairs students with professionals who wish to share their experience. Students and their mentors meet regularly to exchange ideas, allowing the student to develop new skills and enhance their career prospects.

     

    International students

    Brighton Business School is a truly international place to study.

    As an international student, you will be supported from the moment you start with us. This includes:
    - a free orientation programme
    - a free pickup from Heathrow or Gatwick airport
    - free English language tuition (throughout your first year)
    - guaranteed accommodation in your first year
    - a range of scholarships and bursaries
    - a team of support staff to assist you, including a personal tutor.

    More details on support for international students

    Your level of English

    The level of English you need depends on the course. The details are included in the course information, but for more general information read our information on English language requirements.

    However, we provide a number of ways to improve your English before you start your course, and free English language support you while you are studying.

    Meeting entry requirements

    We can help you meet our academic entry requirements if your qualifications are not the correct level to study at university in the UK. The preparation courses at the University of Brighton’s International College have been specially designed to help international students to progress to an undergraduate or postgraduate degree course at the university.

    More about our university preparation courses

Develop marketing expertise

Applying for 2013 entry

We have limited places available on this course.

Please call us for advice 01273 644644

International applicants should call
+44 (0)207 250 6749

Application process
Book your open day place
Find out more

01273 642151
Email undergrad.business@brighton.ac.uk

International students:
+44 (0)207 250 6749
international@brighton.ac.uk

 
 

Open days

The best way to get a feel for what Brighton Business School is all about is to come and visit us.

More details

 

Visit the school that delivers this course

 

What our students say

'The course has some amazing tutors who are really willing to help.'
Lily Hawkins, current student

'The fact that the teaching staff have all worked as professionals in the area they teach makes a huge difference.'
Pippa Trick, 2011 graduate