International Event Management
BA(Hons)

Course summary and entry requirements

Course duration

Full-time: 3 years

Part-time: 6 years (max 8 years)

With placement year 4 years

UCAS code N820

Professional accreditation

The University of Brighton is a founder member of the Association of Event Management Educators (AEME).

About the course

Events are at the centre of many regeneration projects worldwide and increasingly at the heart of organisations' commercial activities. There is an ongoing need for graduate event professionals to ensure the long-term success and profitability of the event management industry.

This course will equip you with the knowledge and skills to professionally manage events in a variety of sectors, both internationally and in the UK.

Typical entry requirements

The entry requirements listed here are for students starting their course in 2014. Entry requirements for students thinking about starting a course in 2013 can be found in the online prospectus. Individual offers may vary

A-levels:
BBB (typically translates to 300 points in the UCAS tariff with additional qualifications.) Applicants with only two full A-levels or a double award will be considered on an individual basis.

BTEC
DDM.

International Baccalaureate:
32 points.

Access to HE Diploma
pass (at least 45 credits at level 3), with 18 credits at merit or above. Must include level 3 units in business or marketing.

GCSE (minimum grade C) or Access Equivalent
at least three subjects including English language and mathematics.

Foundation degree/HND
/HNC may enable you to start the course in year 2 or 3. Contact the course team for specific requirements.

For non-native speakers of English:
IELTS 6.0 overall, with 6.0 in writing and a minimum of 5.5 in the other elements.

For equivalent international qualifications


Albania
Algeria
Argentina
Australia
Austria
Bahrain
Bangladesh
Belarus
Belgium
Bermuda
Bosnia and Herzegovina
Botswana
Brazil
Bulgaria
Burma (Myanmar)
Cameroon
Canada
Chile
China
Colombia
Croatia
Cyprus
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Germany
Ghana
Greece
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kazakhstan
Kenya
Kosovo
Kuwait
Latvia
Lebanon
Liechtenstein
Libya
Lithuania
Luxembourg
Macedonia
Malaysia
Malawi
Malta
Mexico
Moldova
Montenegro
Morocco
Namibia
Nepal
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Palestinian National Authority
Philippines
Poland
Portugal
Qatar
Romania
Russian Federation
Saudi Arabia
Serbia
Sierra Leone
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
Syria
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Tunisia
Turkey
Uganda
Ukraine
United Arab Emirates
United States
Uzbekistan
Venezuela
Vietnam
Yemen
Zambia
Zimbabwe

We can help you meet our English language entry requirements
For help meeting English language requirements contact our
Language Institute.

We can help you meet our academic entry requirements
For help meeting academic entry requirements contact our
International College.

If you cannot find your country listed, please email admissions@brighton.ac.uk

Course content

Course structure

Our staff have backgrounds in the arts, cultural, business and sporting sectors, and are involved in a wide range of applied sociological and industry-related research.
You can opt to undertake a 48-week work placement after your second year. We offer a wide range of opportunities (including many overseas) enabling you to obtain valuable work experience and a hands-on understanding of the industry. You will also develop industry links and many of our students then go on to full-time employment with their placement company after graduation.

Areas of study

During the first year, you will study the dynamics and operational aspects of the events industry as well as the principles of business management. In the second year you will explore event management, focusing on specialist modules such as event project planning, crisis management and explore the challenges that face event managers.
In the final year you will evaluate and theorise the growth and current state of the international event industry and are encouraged to take a strategic approach to management studies. A wide range of options is also offered in the final year, enabling you to focus on your particular areas of interest.

Syllabus

Year 1
International Event Dynamics
The Event Consumer Experience
Event Operations and Project Planning
Economics and the Business Environment
Marketing Principles
Professional Development
Year 2
International Event Management Challenges
Crisis Management and Risk in the International Event Industry
Event Management and Marketing in Action
Managerial Accounting
Understanding and Managing People
Research Methods
Optional placement year
Final year
Theorising the International Events Industry
Business Strategy
Dissertation or placement project
Options may include:
Business Practices for Corporate Travel
Business Morality
Customer Relationship Marketing
Destination Marketing
Destination Niche Tourism: development and management
Event Design
Festivals and Events
Food, Society and Culture
Fundraising and Sponsorship for Events
International Management
Public Relations
Service Quality
Sport Tourism
The Law Relating to Events

You can view the programme specification for this course as a PDF file by clicking on the link below:

Programme Specification
Fees and costs

The fees listed here are for full-time courses beginning in the academic year 2013-14. Further tuition fees are payable for each subsequent year of study and may be subject to small increases, in line with inflation.

The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.

What's included in the fee?

When costs such as health or criminal record checks, field trips or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.

You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply please check with the school that provides your course using the contact details on the left of this page for advice about what is included and what optional costs you could face so you can budget accordingly.

Our website www.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.

BA(Hons) International Event Management [J2EA028]

UK/EU 9,000 GBP
Island Students 9,000 GBP
International 10,900 GBP

If you choose to take the professional placement (sandwich) year offered on this course you will pay a reduced fee during this year. Our fee for the professional placement year is currently £750 for Home and Island Students and £1,760 for International students. This fee may be subject to small increases, in line with inflation.
Location

Location Eastbourne

Eastbourne is a thriving town which offers traditional seaside attractions, modern nightlife, good shopping and a wide range of sporting activities. It’s one of the sunniest places in the UK.
Our Eastbourne campus is located at the foot of the South Downs National Park, about ten minutes walk from the seafront and 20 minutes from the pier and Eastbourne town centre. Almost 3,000 students are based here.
View campus maps and directions
Living in Eastbourne
Eastbourne’s buzzing university community and compact town gives it a laid back and friendly feel. The town combines the traditional seaside attractions with modern nightlife, a wide range of sporting activities and an exciting arts scene.
Social scene
The student community in Eastbourne ensures it has a thriving social scene, with dedicated student nights at many of the town’s pubs and clubs. Eastbourne’s expanding nightlife includes trendy cocktail bars, laid-back country pubs and modern nightclubs.
Arts
The striking Towner contemporary art museum in Eastbourne features international exhibitions as well as a permanent art collection. Eastbourne's six theatres give you a chance to see West End musicals, touring shows, live music and comedy.
Sports
Eastbourne has long been the home of pre-Wimbledon tennis tournaments at Devonshire Park. Eastbourne also hosts an extreme sports festival and the Beachy Head Marathon that takes place across the South Downs National Park.
Staff profiles

Michael Williams

Senior lecturer

Michael joined the events management team in March 2008. Prior to joining the university he was responsible for managing the festival programme at the Royal Botanic Gardens, Kew.

Michael has also previously worked as events manager for the Harrogate International Festival and the Wiltshire Festival.

After graduating from the UK Centre for Events Management, Michael continued his interest in this area by presenting a paper at the Third International Event Management Research Conference at the University of Technology in Sydney.

His research and teaching interests are in the planning, design, management and social and cultural impacts of outdoor music and cultural events.
Student views

Camille Obligis

International Event Management BA(Hons)

I have decided to come to the University of Brighton because I thought it was responding to my needs; a place to study, to interact, to analyse, to meet people from different backgrounds and because it offered the course I wanted to do.

Strengths

One of the strengths of the course is that it offers a wide range of knowledge that the business environment ask for. I will be able to tell my employers that I know about marketing, economy, accountability, human resources and of course the events world, that is one of the fastest growing industries.

This course offers theoretical and practical background. During our second year, we had for assignment to organise an event and we managed to raise £4,000 for charity!

Supporting your aspirations

Thanks to the university network, I have had the opportunity to do lots of paid and unpaid work. There is lots of support; if you have a problem with your computer or bank account or you feel stress, the university can help you. Knowing that there are many services to support me has helped me through my whole university experience.

If you are considering studying event management, this university is for you. You will make new friends and have a great time, but will also develop your skills and learn to think outside the box.

The University of Brighton gives you the aspirations to construct your own future!

Gisele Waterfall

International Event Management BA(Hons)

I have thoroughly enjoyed the course and my plans for the future are to work for a year or two then go on to do a masters degree.

Good start

Long term, I would like to see myself starting my own business in events, possibly event tourism and I believe that the modules that I have taken here will give me a good start.

Good friends

I have made very good friends while studying here, not only from my course but from other courses too and I can see myself being friends with them for a long time to come.

Academic support

Whilst it would be unrealistic to say that there were no negatives, for me, the positives outweigh the negatives. The school has many helpful lecturers who care about the students, one such lecturer has been my dissertation tutor who has been there to help when I have needed direction.
Career opportunities

Whether you are interested in being a music festival coordinator, want to be involved in fundraising or to organise international conventions, this is the course for you. Typical graduate opportunities exist in sectors such as music and the arts, conference and exhibition management and global sporting venues.

Visit the careers service website.
More...
Work placements

This course gives you the option of taking a 48 week work placement between your second and final year of study.

The placement is a great way to get valuable practical experience in a workplace relevant to your degree.

Where can I go on placement?

Our placement team has links with employers throughout the UK and overseas and can help you find the right placement to suit your course.

Students have been placed with such diverse and prestigious employers including:
- Below Zero Ice Bar, London
- Eagle Rock Entertainment
- Starlight Childrens Foundation, Canada
- Fabric Nightclub, London
- Teenage Cancer Trust
- George P. Johnson Experience Marketing, London
We also have a longstanding placement partnership with Walt Disney World. Each year students have a chance to do their placement with them in the USA.

Why should I go on placement?

You will gain contacts and a competitive advantage for when you graduate. Many placements pay a salary, as well as providing valuable recruitment and workplace experience.

While on placement you can apply the knowledge of your degree subject in a real-life work situation. Furthermore the knowledge you gain from the placement will inform your final year project and academic study.

Successful completion of your placement will also help you stand out from the crowd when you seek work.

Find out more about placements