Retail Marketing
BA(Hons)
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Course summary and entry requirements
Course duration
Full-time: 3 years
Sandwich: 4 years
UCAS code N551
About the course
Retail is critical to the future growth and development of the global economy, and effective marketing is considered a key factor in any organisation's future sustainability. This course combines key skills in marketing with the specialist sector knowledge required by retail employers.
The course is designed to enhance your ability to operate in this fast paced environment, whilst developing your capability as a forward thinking and creative marketer. You will benefit from a high level of industry contact through applied case studies and visiting guest speakers. Marketing tutors on the course are CIM chartered marketers who are able to offer you a real insight and perspective into the central role that marketing plays in many different organisations.
Typical entry requirements
The entry requirements listed here are for students starting their course in 2013. Individual offers may vary
A-levels:
BBB (typically translates to 300 points in the UCAS tariff). Applicants with only two full A-levels or a double award will be considered on an individual basis.ND/C (Level 3):
DMM.International Baccalaureate:
32 points.QAA-approved access course:
acceptable; subject-specific units.GCSE (minimum grade C):
at least three subjects including English language and mathematics.Foundation degree/HND
/HNC possible transfer to years 2 or 3. Contact the course team for specific requirements.For non-native speakers of English:
IELTS 6.0 overall, with 6.0 in writing and a minimum of 5.5 in the other elements.For equivalent international qualifications
We can help you meet our English language entry requirements
For help meeting English language requirements contact our
Language Institute.We can help you meet our academic entry requirements
For help meeting academic entry requirements contact our
International College.If you cannot find your country listed, please email admissions@brighton.ac.uk
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Course content
Course structure
Our teaching staff have practical, research and professional experience in retail and marketing. They employ a mix of lectures, seminars, workshops and group activities to ensure your learning experience is varied and stimulating.
You can opt to undertake a 48-week work placement after your second year. We offer a wide range of opportunities (including many overseas) enabling you to obtain valuable work experience and a hands-on understanding of the industry. You will also develop industry links and many of our students then go on to full-time employment with their placement company after graduation.
Areas of study
Year 1 focuses on operational issues within the retail industry and introduces you to marketing, branding and the changing consumer environment.
Year 2 focuses on applied marketing knowledge within a range of retail-based modules. You will develop expertise in merchandising, buying and advertising functions whilst gaining an increased awareness of the wider social issues relating to retail consumption.
In the final year, strategic marketing management, contemporary retail trends and international issues are examined.
Syllabus
Year 1
Retail Environment
Branding and Consumer Psychology
Retail Location and Operations
Media Studies
Marketing Principles
Professional DevelopmentYear 2
Merchandising and Retail Consumption
Buying and Supply Chain Logistics
Finance for Marketing
Marketing Communication and Advertising
Retail Management in Action
Research MethodsOptional placement year
Final year
Contemporary Retail Trends
Strategic Marketing Management
Dissertation or placement project
Options may include:
Fashion Retailing
Change Management
Public Relations
Customer Relationship Marketing
Retail Consultancy
International Management
Service Quality
E-tailing
Wine Marketing
You can view the programme specification for this course as a PDF file by clicking on the link below:
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Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study and may be subject to small increases, in line with inflation.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.
What's included in the fee?
When costs such as health or criminal record checks, field trips or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.
You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply please check with the school that provides your course using the contact details on the left of this page for advice about what is included and what optional costs you could face so you can budget accordingly.
Our website www.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
BA(Hons) Retail Marketing [J2EA015] UK/EU (Full Time) 9,000 GBP Island Students (Full Time) 9,000 GBP International (Full Time) 10,500 GBP -
Location
Location
Eastbourne Eastbourne is a thriving town which offers traditional seaside attractions, modern nightlife, good shopping and a wide range of sporting activities. It’s one of the sunniest places in the UK.
Our Eastbourne campus is located at the foot of the South Downs National Park, about ten minutes walk from the seafront and 20 minutes from the pier and Eastbourne town centre. Almost 3,000 students are based here.
View campus maps and directions
Living in Eastbourne
Eastbourne’s buzzing university community and compact town gives it a laid back and friendly feel. The town combines the traditional seaside attractions with modern nightlife, a wide range of sporting activities and an exciting arts scene.
Social scene
The student community in Eastbourne ensures it has a thriving social scene, with dedicated student nights at many of the town’s pubs and clubs. Eastbourne’s expanding nightlife includes trendy cocktail bars, laid-back country pubs and modern nightclubs.
Arts
The striking Towner contemporary art museum in Eastbourne features international exhibitions as well as a permanent art collection. Eastbourne's six theatres give you a chance to see West End musicals, touring shows, live music and comedy.
Sports
Eastbourne has long been the home of pre-Wimbledon tennis tournaments at Devonshire Park. Eastbourne also hosts an extreme sports festival and the Beachy Head Marathon that takes place across the South Downs National Park.
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Staff profiles
Dan Bennett
Senior lecturer
Dan has been working for the School since February 1999 and during his time has progressed through a number of roles including Marketing and Business Development, and Chair of the Faculty Recruitment and Admissions Group.
Prior to joining the University, Dan worked in account management undertaking a number of projects in client management, market research and communications.
He continues to offer consultancy support to SMEs and local government in the area of marketing communications, market research and client relationship development.
Dan teaches on both the undergraduate and postgraduate programmes including modules in marketing principles, marketing communications and advertising, customer relationship marketing, strategic marketing, public relations and sponsorship and fundraising.
Dan is also a visiting lecturer at Queens University (Canada), the Ecole de Management Normandie (France), the Angell Business School (Germany) and the Ecole de Savignac (France).
He also teaches on the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing and is an active member of CIM Sussex.
He is a regular conference presenter and is a Co-Chair of the Academy of Marketing’s Special Interest Group on the Marketing of Higher Education.
He has been published several times by the Association for the Advancement of Relationship Marketing and by the Learning and Teaching Support Network. Dan has a Tourism Management BA(Hons) and a Masters in Marketing.
He is currently working on his PhD investigating the credibility of sources of influence upon a students decision to study in higher education. His other research interests include the credibility and persuasive influence of marketing communications and advertising, higher education marketing, relationship-based approaches to marketing, and the history of marketing.
Dan is also a registered Chartered Marketer.
Susan Bishop
Senior lecturer
Susan Bishop has a Postgraduate Degree in Marketing from the CIM (Chartered Institute of Marketing) and is a Chartered Marketer.
In the context of professional marketing management, she has spent the last 16 years shaping companies’ marketing plans and assisting them to develop both their organisation and people to meet the challenges of the market.
Susan is a senior lecturer at the School of Sport and Service Management and the School of Architecture and Design as well as working on one of the marketing teams. She also undertakes independent marketing, and research projects such as analysing spectator attitudes to local sporting events.
In 2005 Susan conceived the Creative Fashion Forum www.creativefashionforum.com who are an energetic group of SME fashion retailers and designers who meet regularly to share best practice and hear from specialist industry speakers.
Richard Mitchell
Senior lecturer
Richard has recently been appointed senior lecturer in Retail Management at the University of Brighton.
He began his academic career studying Retail and Customer Service Management BSc(Hons) at the University of Ulster in Northern Ireland. He then decided to further his academic development through studying an MSc in Business and Information Innovation, also at the University of Ulster.
Following this, and having spent nine years in the retail industry occupying various roles in both the grocery and fashion sectors, Richard decided to embark in doctoral research in the area of retail branding. To this end, Richard began a PhD into SME Retail Brand Management in October 2008, under the supervision of Dr Karise Hutchinson and Professor Barry Quinn.
Richard has endeavoured to converse his research findings through both peer reviewed publications and conferences. Richard has recently presented a paper at the EARADC Conference in Parma, Italy on how SME Owner Managers communicate retail brand associations through the components of retail image. During the course of the PhD process, Richard has developed a keen research interest for branding from both the consumer and managerial perspective.
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Student views
Callum Kearney
Retail Marketing BA(Hons)
I think the best thing about studying at the University of Brighton is the relationship with the teaching staff, I would consider them as friends, and I am always discussing new ideas and thoughts with them over a tea.
Fantastic choice
Studying Retail Marketing was a fantastic choice; I have made some of the best friends, business contacts andan ever-expanding industry knowledge. It has ultimately made me more employable, with experiences like CIMs The Pitch, and the highly recommended option of a placement year.
Taking every opportunity
I want to go into e-commerce when I graduate, and this degree has given me the edge I need on other graduates. My greatest piece of advice is: Take every opportunity as it comes. Think big, achieve big.
Dominic Stark
Retail Marketing BA(Hons)
Expert guidance
The course is taught by lecturers with industry experience and also guest lecturers which makes the content engaging. The structure of teaching means there is always guidance and advice when needed.
Each module provides a detailed overview of the topic and you can develop an attachment to branding, advertising or management, which really helps when it comes to choosing a placement or career opportunity.
The university has excellent support staff and course leaders, which we’re always encouraged to call upon throughout your three or four years, and beyond.
Industry insight
The best thing about the course is that you’re given a real insight into the workings of advertising campaigns, merchandising plans and marketing agencies, along with other industry processes. It gives an opportunity for creativity and in your second year you’re given some real opportunities to display your creative spark.
Opportunities
The university really encourages extra-curricular activities, and I was fortunate enough to win a competition with the Chartered Institute of Marketing with two other marketing students. This gave us an excellent opportunity to really apply everything we’d learned on a live brief.
As a course representative, I feed back issues from students to the school board. It’s great to see that the university really cares for the welfare and concerns of students.
Daniel Gambell
Retail Marketing BA(Hons)
Studying at the Eastbourne campus of the University of Brighton has been a great decision. It has given me some fantastic opportunities and helped me achieve personal goals which have proved incredibly rewarding.
Resources
With a multitude of resources at my disposal, academic writing has become second nature. There is also the added bonus of having some of the best hands-on tutors ready and willing to assist in any way they can. Furthering my education has been really enjoyable.
Lifestyle
With various student club nights and formal events, such as the Holly Ball, an Eastbourne student lifestyle can only be described as ‘awesome’.
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Career opportunities
The combined focus and multidisciplinary nature of the course enables you to pursue a variety of marketing based career opportunities in service/business environments. Recent retail marketing graduates have taken up positions with companies including P&O, Jaeger, Harrods, Saatchi and Saatchi, MySpace, American Express and Tribal Fusion.
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More...
Work placements
This course gives you the option of taking a 48 week work placement between your second and final year of study.
The placement is a great way to get valuable practical experience in a workplace relevant to your degree.
Where can I go on placement?
Our placement team has links with employers throughout the UK and overseas and can help you find the right placement to suit your course.
Students have been placed with such diverse and prestigious employers including:
- Tesco Logisitcs
- Harrods
- ToysRUs
- MIH Fashion, London
- Iconix Brand Group, New York
- Superdrug
We also have a longstanding placement partnership with Walt Disney World. Each year students have a chance to do their placement with them in the USA.
Why should I go on placement?
You will gain contacts and a competitive advantage for when you graduate. Many placements pay a salary, as well as providing valuable recruitment and workplace experience.
While on placement you can apply the knowledge of your degree subject in a real-life work situation. Furthermore the knowledge you gain from the placement will inform your final year project and academic study.
Successful completion of your placement will also help you stand out from the crowd when you seek work.
Click here to watch a retail graduate talk about their time at the university and their current role at Ted Baker.