Retail Marketing (top-up)
BA(Hons)
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Course summary and entry requirements
Course duration
Full-time: 1 year (max 3 years)
Part-time: 2 years (max 5 years)
UCAS code NN52
About the course
This 12-month programme is aimed at those students who hold an HND, FdA or Dip HE in retail, retail marketing or retail management (or similar) and who wish to obtain an honours degree. The course provides a unique opportunity to join one of the most established and nationally recognised retail degrees in the UK and one that is renowned for its teaching quality, student achievement and graduate success. This course offers a practical understanding of the retail industry alongside specialist marketing subjects and will attract students looking for a top-up that enables them to develop a broad background in management as well as more specific skills in retail and marketing.
Typical entry requirements
The entry requirements listed here are for students starting their course in 2013. Individual offers may vary
For non-native speakers of English:
IELTS 6.0 in writing, 6.0 overall (or equivalent qualification).Other:
Please contact the course team for entry requirements.For equivalent international qualifications
We can help you meet our English language entry requirements
For help meeting English language requirements contact our
Language Institute.We can help you meet our academic entry requirements
For help meeting academic entry requirements contact our
International College.If you cannot find your country listed, please email admissions@brighton.ac.uk
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Course content
Course structure
The degree is taught by staff with practical, research and professional experience in international events and marketing and you will experience a variety of lectures, seminars, workshops and group activities. You can expect to be in the classroom for approximately 12-15 hours a week with personal research also required in order to further support your studies. Progress is assessed using a variety of individual and group tasks and students are encouraged to take a critical and analytical approach throughout.
Areas of study
Depending on their areas of interest, students are able to study a range of modules that build upon and enhance their previous studies and enable them to become familiar with the key issues involved in the strategic marketing of this dynamic and competitive industry. They can also choose from a range of optional modules including public relations, direct marketing, relationship marketing, fashion retailing and retail consultancy. To graduate with an honours degree students must also undertake a research-based dissertation.
Syllabus
Core modules
Contemporary Retail Trends
Strategic Marketing Management
DissertationOptions
Consumer Research
Costumer Relationship Marketing
Change Management
Direct Marketing
eCommerce
Ethical Retailing and CSR
Fashion Retailing
Food Society and Culture
International Management
Public Relations
Retail Consultancy
Service Quality
Wine Marketing
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Fees and costs
The fees listed here are for full-time courses beginning in the academic year 2012-13. Further tuition fees are payable for each subsequent year of study and may be subject to small increases, in line with inflation.
The tuition fee you have to pay depends on a number of factors including the kind of course you take, and whether you study full- or part-time. If you are studying part-time you will normally be charged on a pro rata basis depending on the number of modules you take.
What's included in the fee?
When costs such as health or criminal record checks, field trips or use of specialist materials are incurred as a mandatory requirement of the course they are included in your tuition fee.
You may incur additional costs depending on the optional modules or activities you choose. The cost of optional activities is not included in your tuition fee and you will need to meet this cost in addition to your fees. Before you apply please check with the school that provides your course using the contact details on the left of this page for advice about what is included and what optional costs you could face so you can budget accordingly.
Our website www.brighton.ac.uk/money provides advice about funding and scholarships as well as further information about fees and advice on international and island fee paying status.
BA(Hons) Retail Marketing [J2EA030] UK/EU (Full Time) 9,000 GBP Island Students (Full Time) 9,000 GBP International (Full Time) 10,500 GBP -
Location
Location
Eastbourne Eastbourne is a thriving town which offers traditional seaside attractions, modern nightlife, good shopping and a wide range of sporting activities. It’s one of the sunniest places in the UK.
Our Eastbourne campus is located at the foot of the South Downs National Park, about ten minutes walk from the seafront and 20 minutes from the pier and Eastbourne town centre. Almost 3,000 students are based here.
View campus maps and directions
Living in Eastbourne
Eastbourne’s buzzing university community and compact town gives it a laid back and friendly feel. The town combines the traditional seaside attractions with modern nightlife, a wide range of sporting activities and an exciting arts scene.
Social scene
The student community in Eastbourne ensures it has a thriving social scene, with dedicated student nights at many of the town’s pubs and clubs. Eastbourne’s expanding nightlife includes trendy cocktail bars, laid-back country pubs and modern nightclubs.
Arts
The striking Towner contemporary art museum in Eastbourne features international exhibitions as well as a permanent art collection. Eastbourne's six theatres give you a chance to see West End musicals, touring shows, live music and comedy.
Sports
Eastbourne has long been the home of pre-Wimbledon tennis tournaments at Devonshire Park. Eastbourne also hosts an extreme sports festival and the Beachy Head Marathon that takes place across the South Downs National Park.
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Staff profiles
Dan Bennett
Senior lecturer
Dan has been working for the School since February 1999 and during his time has progressed through a number of roles including Marketing and Business Development, and Chair of the Faculty Recruitment and Admissions Group.
Prior to joining the University, Dan worked in account management undertaking a number of projects in client management, market research and communications.
He continues to offer consultancy support to SMEs and local government in the area of marketing communications, market research and client relationship development.
Dan teaches on both the undergraduate and postgraduate programmes including modules in marketing principles, marketing communications and advertising, customer relationship marketing, strategic marketing, public relations and sponsorship and fundraising.
Dan is also a visiting lecturer at Queens University (Canada), the Ecole de Management Normandie (France), the Angell Business School (Germany) and the Ecole de Savignac (France).
He also teaches on the Chartered Institute of Marketing’s Postgraduate Diploma in Marketing and is an active member of CIM Sussex.
He is a regular conference presenter and is a Co-Chair of the Academy of Marketing’s Special Interest Group on the Marketing of Higher Education.
He has been published several times by the Association for the Advancement of Relationship Marketing and by the Learning and Teaching Support Network. Dan has a Tourism Management BA(Hons) and a Masters in Marketing.
He is currently working on his PhD investigating the credibility of sources of influence upon a students decision to study in higher education. His other research interests include the credibility and persuasive influence of marketing communications and advertising, higher education marketing, relationship-based approaches to marketing, and the history of marketing.
Dan is also a registered Chartered Marketer.
Susan Bishop
Senior lecturer
Susan Bishop has a Postgraduate Degree in Marketing from the CIM (Chartered Institute of Marketing) and is a Chartered Marketer.
In the context of professional marketing management, she has spent the last 16 years shaping companies’ marketing plans and assisting them to develop both their organisation and people to meet the challenges of the market.
Susan is a senior lecturer at the School of Sport and Service Management and the School of Architecture and Design as well as working on one of the marketing teams.
She also undertakes independent marketing, and research projects such as analysing spectator attitudes to local sporting events.
In 2005 Susan conceived the Creative Fashion Forum www.creativefashionforum.com who are an energetic group of SME fashion retailers and designers who meet regularly to share best practice and hear from specialist industry speakers.
Richard Mitchell
Senior lecturer
Richard has recently been appointed senior lecturer in Retail Management at the University of Brighton.
He began his academic career studying Retail and Customer Service Management BSc(Hons) at the University of Ulster in Northern Ireland. He then decided to further his academic development through studying an MSc in Business and Information Innovation, also at the University of Ulster.
Following this, and having spent nine years in the retail industry occupying various roles in both the grocery and fashion sectors, Richard decided to embark in doctoral research in the area of retail branding. To this end, Richard began a PhD into SME Retail Brand Management in October 2008, under the supervision of Dr Karise Hutchinson and Professor Barry Quinn.
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Career opportunities
Graduates have the skills necessary for employment in specialised retail, marketing or a more general management career in a wide range of sectors. Recent graduates have found employment in areas as diverse as brand management, fashion buying, consumer research, advertising and retail management.
The academic nature of the degree provides the opportunity for good students to seek an academic career into postgraduate study on MA courses or in research for a PhD or MPhil
