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Press Release Brighton Graphic Design Students win pitch to re-brand visions |
| visions, the Brighton
based festival of visual performance has commissioned two final year
graphic design students from the University of Brighton to re-brand
its corporate ID. visions festival presents UK premieres by international companies, showcasing extraordinary new performances mixing modern technologies and elements from animated theatre, dance and visual art. visions brief was to produce a flexible new corporate ID that reflected the experimental nature of the festival and would appeal to a wide range of audiences. visions was keen to work with undergraduates, as the University of Brighton is a key supporter of the festival. The department’s most promising designers and illustrators were asked to pitch to the Director and Marketing Director of visions. Dawn Parsonage and Rachel Spencer’s quirky and original ideas won them the contract. They created the logo based on a 3D plastic mould of the letter V. The mould can be used to convey the brand in a number of ways, for example: back-lit to create a shadow on an exhibiton wall; photographed for stationery; or even made into a jelly V to promote visions children’s events! Lawrence Zeegen, Subject Leader of Graphic Design & Illustration explains the importance to his students working on live projects; "Working on real projects is a very important aspect of what we do on the BA (Hons) Graphic Design course at the University of Brighton. The opportunity for students to undertake a commercial project, with all the considerations that must be taken into account, is a vital part of their education as a graphic designer. The re-branding of visions was the perfect project. The clients were keen to allow students creative freedom coupled with the need to communicate their new mission statement. From initial briefings to presentations the students worked hard to produce a varied range of innovative solutions. On hand were the staff team, with years of top flight experience to offer advice and road test the work being presented. The final decision was a tough one, as all of the work was of a high standard. The visions team were supportive, ambitious, realistic yet creative and the project has been a real asset to the course. We look forward to working with visions again in the future!" Dawn Parsonage and Rachel Spencer describe their experience working with ‘real’ clients; "visions has been a great experience. It is always good to work on a live brief while a student, especially one so diverse and of such scale, with a client that is open to innovative concepts." visions plans to commission a commercial designer to produce print for festival events. It is hoped that Dawn and Rachel can continue to gain experience on a work placement with the appointed design agency. PRESS CONTACT: Sarah Heyworth PR +44 (0) 1273 608021 heyworthpr@pavilion.co.uk Email version of logo available on request. |
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| visions archive, 2001, 2002 | |
| Contact Details for visions:
Telephone: 01273 643194 Linda Lewis, Director visions, Gallery and Theatre Office, Faculty of Arts and Architecture, University of Brighton, Grand Parade, Brighton BN2 0JY |
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