International study at the University of Brighton

International Event Dynamics

Level: 4
Credit rating: 20
Semester offered: 1
Pre-requisites: None
Aims:

To enable students to:

  • Develop an understanding of the development, context and structure of the international event management industry.
Learning outcomes:

By the end of the module students will be able to:

  1. Demonstrate knowledge and understanding of the development, scope, organisational structures and sectors of the international event management industry.
  2. Understand the significance and roles of key stakeholders involved in international events.
  3. Examine and discuss the impacts of international events.
  4. Identify current trends within the international events industry.
Content:
  • Development and characteristics of the modern international event industry.
  • Overview of businesses, agencies and organizations involved in the demand and supply of events.
  • Key characteristics of the operating environment.
  • The range, scope and significance of event stakeholders.
  • The impacts of international events from socio-cultural, technical, economic, environmental and political perspective.
  • Introduction to current issues such as accountability, competition, crisis and risk management, ethics.
  • Current trends and the future of international event management.
Learning and teaching strategies:

Total Learner Hours 200

Contact Hours: 48 consisting of a series of lectures, seminars and workshops

Private and Directed Study 152
Learning support:

Allen, J., O'Toole, W., McDonnell, I. and Harris, R. (2005) Festival and Special Event Management (3rd edition), Brisbane: Wiley

Berridge, G. (2007) Events Design and Experience. Oxford; Butterworth Heinemann

Bowdin, G., McDonnell, I., Allen, J. & O'Toole, W. (2006) Events Management, (2nd Edition), Oxford, Butterworth Heinemann.

Getz, D. (2007) Event Studies – Theory, Research and Policy for Planned Events. Oxford: Elsevier Ltd.

Rutherford Silvers, J., (2008) Risk Management for Meetings and Events. Oxford: Butterworth Heinemann.

Tarlow, P., (2002) Event Risk Management and Safety. New York, Wiley.

Yeoman, I., Robertson, M., Ali-Knight, J., Drummond, S., McMahon-Beattie, U. (2004)

Festival and Events Management – An International Arts and Culture Perspective. Oxford:Butterworth Heinemann