International study at the University of Brighton

International Travel Dynamics

Level: 4
Credit rating: 20
Module type: Taught
Semester offered: 1
Pre-requisites: None
Aims:

To enable students to:

  • Discuss the history of travel and to identify major influences upon the development of travel and how they relate to the present day and toenable students to understand the inter-relationships between the key components of modern travel and review the current impacts and forces acting on the modern day travel industry
Learning outcomes:

By the end of the module students will be able to:

  1. Review models and theories used to explain tourism phenomena such as the development and decline of resorts, movements and patterns of travel.
  2. Examine and discuss the development of key structures and organisations within the travel industry.
  3. Identify major contemporary influences upon current organisations in international travel.
  4. To understand the impacts and issues affecting the modern day travel industry.
Content:
  • Specific factors with regard to the development of tourism and travel, for example the Grand Tour, the influence of Thomas Cook, socioeconomic changes (emergence of paid holidays, etc.).
  • The significance of travel today: travel flows and patterns of movement.
  • Tourist typologies and key industry definitions.
  • Methods of measurement that are used to understand trends and patterns, for example IPS.
  • Key Government and non government organisations, their role and function for example: CAA, WTO, ABTA, FTO, etc.
  • The unique and multifaceted make-up of the travel industry, tour operators and transport providers.
  • The role of technology.
  • Future trends.
Learning and teaching strategies:

Total Learner Hours: 200

Contact Hours: 48 consisting of lectures and workshops

Private and Directed Study: 152 hours

Learning support:

Pender, L. (2001) Travel Trade and Transport. London: Continuum

Davidson, R., Cope, B. (2003) Business Travel. Harlow: Prentice Hall

Holloway. J (2009) The Business of Tourism. (8th Ed) Oxford: Butterworth Heineman.

Laws, E. (1997) Managing Packaged Tourism. London: International Thomson Business Press