| Level: |
4 |
| Credit rating: |
20 |
| Module type: |
Taught |
| Semester offered: |
1 |
| Pre-requisites: |
None |
| Aims: |
To enable students to:
- Discuss the history of travel and to identify major influences upon the development of travel and how they relate to the present day and toenable students to understand the inter-relationships between the key components of modern travel and review the current impacts and forces acting on the modern day travel industry
|
| Learning outcomes: |
By the end of the module students will be able to:
- Review models and theories used to explain tourism phenomena such as the development and decline of resorts, movements and patterns of travel.
- Examine and discuss the development of key structures and organisations within the travel industry.
- Identify major contemporary influences upon current organisations in international travel.
- To understand the impacts and issues affecting the modern day travel industry.
|
| Content: |
- Specific factors with regard to the development of tourism and travel, for example the Grand Tour, the influence of Thomas Cook, socioeconomic changes (emergence of paid holidays, etc.).
- The significance of travel today: travel flows and patterns of movement.
- Tourist typologies and key industry definitions.
- Methods of measurement that are used to understand trends and patterns, for example IPS.
- Key Government and non government organisations, their role and function for example: CAA, WTO, ABTA, FTO, etc.
- The unique and multifaceted make-up of the travel industry, tour operators and transport providers.
- The role of technology.
- Future trends.
|
| Learning and teaching strategies: |
Total Learner Hours: 200
Contact Hours: 48 consisting of lectures and workshops
Private and Directed Study: 152 hours
|
| Learning support: |
Pender, L. (2001) Travel Trade and Transport. London: Continuum
Davidson, R., Cope, B. (2003) Business Travel. Harlow: Prentice Hall
Holloway. J (2009) The Business of Tourism. (8th Ed) Oxford: Butterworth Heineman.
Laws, E. (1997) Managing Packaged Tourism. London: International Thomson Business Press
|