| Level: |
4 |
| Credit rating: |
20 |
| Module type: |
Taught |
| Semester offered: |
2 |
| Pre-requisites: |
None |
| Aims: |
To enable students to:
- Develop an awareness of the history and development of the media and appreciate the role of the media in a modern society
- Understand the complex 'outside' influences on media policy and consider the role of the media in representing 'consumer groups'
|
| Learning outcomes: |
By the end of this module students will be able to:
- Explain the role and function of the media in a modern society
- Demonstrate understanding of the internal and external influences on the media
- Examine the issues surrounding representation
|
| Content: |
- History and development of the media
- Role and function of the media
- What are the media
- Print and broadcast media
- 'Outside' the media - economics, policy, institutions, audience, impacts and influences
- 'Inside' the media - sexuality, gender, social class, race, ethnicity, youth, disability, nationality, sport, news production, politics, hotography, pornography and censorship
- Representation and imagery
- Popular Culture and Subculture
- New technology and the media
- Legal and regulatory frameworks
- Relevance to marketing strategy
|
| Learning and teaching strategies: |
Total Learner Hours: 200
Contact Hours: 48 consisting of lectures, seminars, group work, assessment workshops, case studies.
Private and Directed study 152 hours
|
| Learning support: |
Boyd-Barrett, O. & Newbold, C. (eds) (1995) Approaches To Media. New York: St Martin's Press
Briggs, A. & Cobley, P. (eds) (2002) The Media: An Introduction. (2nd ed.) Harlow: Pearson Education
McQuail, D. & Siune, K. (eds) (2003) Media Policy. London: Sage
Price, S. (2001) Media Studies. (2nd ed.) Harlow : Pearson Education
Winston, B. (1998) Media, Technology and Society: A History from the Telegraphy to the Internet. London: Routledge
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