17.08.2005
Brighton's Juice 107.2 has a brand new look and corporate logo following a competition involving all final and second year graphic design students from the University of Brighton.
The radio station challenged the university's graphic design department to refresh the popular station's visual identity.
"We were impressed by the exceptionally high standard of work," said Juice 107.2 Director Daniel Nathan.
"From the first briefing through to the project's conclusion, we were struck by the original thinking shown by many of the students in the task to totally rethink our radio station's brand identity."
Catherine Grundy and Jana Sandoval created the winning concept and last month graduated with BA (Hons) in Graphic Design, from the university's Faculty of Arts and Architecture.
As well as seeing their designs splashed across the City in the coming months, the winning pair were also rewarded with an all-expenses paid snowboarding trip to Italy.
Daniel said: "They will continue to work with the Juice team in evolving the marketing strategy over the coming months, helping kick start what is certain to be an extremely bright future for Jana and Catherine."
The Faculty of Arts and Architecture agreed to run the challenge as a 'live' project. The students were given a specific brief to create an identity that would not only have broad appeal but also reflect Juice 107.2's relationship with the vibrant, cultural and commercial communities of Brighton and Hove.
Course leader Lawrence Zeegen said: "The undergraduate course in graphic design regularly seeks out 'live' projects that give students a depth of conceptual and analytical design experience coupled with realistic deadlines and unique production challenges."
"The project with Juice pushed all the right buttons - a real brief, for a real client, with a real design problem to solve and a real message to communicate."
"The students' enthusiasm for the project was matched by Juice's encouragement and support throughout - if only all design projects ran this smoothly."
Contact: Marketing and Communications, University of Brighton,
01273 643022
