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Graduates win prestigious Swatch Design Award

29.03.2006

Fashion Design and Business graduates from the university have won a prestigious design award at this year's Swatch Alternative Fashion Week.

The Swatch Individual Design Award was presented to Brighton design duo Stevi Jelbart and Emma Sandham King for 'Ophelia Fancy' (pictured below). A kitsch, burlesque inspired collection modelled by ballet dancers from the Alexandra Dance Academy. The high standard of design and polished presentation went down a storm with the judges and audience alike.

Swatch Alternative Fashion Week 2006

Stevi and Emma have been working on the collection since May 2005. The pair will receive £1,000 and a month long placement with top fashion designer and Swatch judge Camilla Staerk.

The Swatch Alternative Fashion Week celebrates and supports up and coming and home grown fashion design talent. Over five days, more than 60 designers showcased their colourful and eclectic collections on the catwalk in front of a panel of expert judges from the design industry and fashion press. It was held at the new Spitalfields Traders Market in East London the annual event, presented and directed by Alternative Arts.

Emily Stoten, Swatch Marketing Manager said: 'Swatch Alternative Fashion Week is all about supporting fashion at a grass roots level, something that we feel very strongly about at Swatch. The overall standard of the collections presented this year was exceptional and we are delighted that Swatch can support the deserving winners - in developing their future careers in fashion.'

 

Contact: Marketing and Communications, University of Brighton, 01273 643022