25.05.2007
Dean MacCannell, one of the world's leading sociologists and a key figure in the study of tourism is giving the opening address at this year's annual conference at the Centre for Tourism Policy Studies. Over 150 academics and artists are coming together, at the University of Brighton's Eastbourne campus, to explore and exchange ideas on the visual nature of tourism.
Professor Peter Burns, the conference convener, says "At the heart of this three day event is the idea that tourism is a visual experience." He goes on to explain that images of people and places portrayed by the travel industry have impacts on destinations. "If the place you live is promoted as a kind of paradise, be it Eastbourne or Easter Island, then you are bound to think differently about it and this may affect how you live your life." These images, as well as postcards, drawings, home movies and films inform people’s ideas and choices of travel destinations.
Erena le Heron from the University of Sheffield will be talking about the impact on New Zealand's tourism of the Hollywood blockbuster, Lord of the Rings. Dr Susan Keitumetse from University of Botswana has used visual methods in her fieldwork, using drawings to gain insight into local people's perception of tourism in Botswana.
Peter further comments, "Tourism and travel assaults the visual senses and generates much excitement. Whilst sustainable tourism and the economics of tourism are constantly debated, the importance of imagery in tourism receives less attention."
The 6th International Symposium on Aspects of Tourism takes place from 13-15 June 2007.
Contact: Marketing and Communications, University of Brighton, 01273 643022
