Dr Clare Weeden PhD, MBA
Senior Lecturer
contact:
Sport and Service Management
Darley Road
Eastbourne
BN20 7UR
Telephone: +44 (0)1273 643620
Email: C.H.Weeden@brighton.ac.uk
Biography
Dr. Clare Weeden is a Senior Lecturer in tourism and marketing at the University of Brighton, where she has been working since 1992. Prior to her academic career Clare spent twelve years in the hospitality industry, working extensively throughout Europe and North America in a range of businesses, from five star city centre hotels (Intercontinental Hotels, Sheraton Hotels), through micro-breweries to Michelin-starred London restaurants.
Through these experiences Clare developed an expertise in sales and marketing and became especially adept at understanding and managing the challenges of customer-focused organisations in a dynamic and highly competitive market.
Clare was awarded her PhD in 2008 from the University of Glasgow, Scotland, where she explored the influence of personal values on the holiday choice decisions of ethical consumers. This research built on her earlier work and publications, which focused on the emergence of ethical tourism; the motivations of responsible tourists; and the competitive opportunities of ethical tourism for UK specialist tour operators.
Her other publications address the environmental sustainability of cruise tourism and visuality.
Affiliations
- Member: European Academy of Marketing
- Member: Association for Consumer Research
- Member: Tourism Concern (UK)
Research interests
- Ethical consumption
- Responsible tourism
- Ethical and responsible tourists
- Cruise tourism
- The influence of values on the behaviour of pro-social consumers
Conference papers
Weeden, C. (2010) Responsible tourists: Are values the missing link? Paper presented at the Royal Geographical Society Annual Conference, London, 1-3 Sept.
Weeden, C. (2009) Using the means-end chain theory to explore the values of ethical and responsible tourists. Paper presented at the European Academy of Marketing, University of Audencia, Nantes, France, 26-29 May.
Weeden, C. (2006) Understanding the ethical and responsible tourist: A means-end chain approach? Paper presented at the international conference Cutting Edge in Tourism Research, University of Surrey, UK, 6-9 June.
Scholarly activity
Dr. Clare Weeden is a regular reviewer for the following journals: Journal of Consumer Behaviour, Journal of Sustainable Tourism, Current Issues in Tourism, International Journal of Tourism Research, Tourism Management. Her publications include:
Research Publications
WEEDEN, CLARE, LESTER, JO-ANNE and WOOLLEY, JANET (2011) Cruise and learn: reflecting on the experiential learning of cruise field trips Journal Of Teaching In Travel And Tourism, 1 (1). pp. 349-366. ISSN 1531-3220
WEEDEN, CLARE and LESTER, JO-ANNE (2011) Guest editorial: cruise tourism: emerging issues and implications for a maturing industry Journal of Hospitality and Tourism Management, 18 (1). pp. 26-29. ISSN 1447-6770
Weeden, C. (2011) Responsible tourist motivation: How valuable is the Schwartz value survey? Journal of Ecotourism, 10 (3). pp. 214-234. ISSN 1472-4049
JARVIS, NIGEL, WEEDEN, CLARE and Simcock, N. (2010) The benefits and challenges of sustainable tourism certification: a case study of the Green Tourism Business Scheme in the West of England Journal of Hospitality and Tourism Management, 17 (1). pp. 83-93. ISSN 1447-6770
Weeden, C. (2010) Editorial: special issue on tourism and climate change Tourism and Hospitality Planning & Development, 7 (3). pp. 215-217. ISSN 1479-053X
Weeden, C. and Lester, J. (2006) Ways of seeing the Caribbean cruise product: a British perspective In: Dowling, Ross K., ed. Cruise tourism: issues, impacts, cases. CABI publishing, Wallingford, UK. ISBN 1845930487
Weeden, C. (2005) A qualitative approach to the ethical consumer: the use of focus groups for cognitive consumer research in tourism In: Ritchie, Brent W., Burns, Peter and Palmer, Catherine, eds. Tourism research methods: integrating theory with practice. CABI, Wallingford, UK, pp. 179-190. ISBN 0851999964
Weeden, C. (2004) Ethical tourism - is its future in niche tourism? In: Novelli, Marina, ed. Niche tourism: contemporary issues, trends and cases. Butterworth-Heinemann Ltd., Oxford, UK, pp. 233-245. ISBN 075066133X
Lester, J. and Weeden, C. (2004) Stakeholders, the natural environment and the future of Caribbean cruise tourism International Journal of Tourism Research, 6 (1). pp. 39-50. ISSN 1099-2340
Weeden, C. (2002) A qualitative approach to the ethical consumer: A debate in the use of focus groups for cognitive research in tourism In: Tourism Research 2002, 4-7 September 2002, Cardiff, Wales. (Unpublished)
Weeden, C. (2002) Ethical tourism: An opportunity for competitive advantage? Journal of vacation marketing, 8 (2). pp. 141-153. ISSN 1356-7667
Weeden, C. (2000) Ethical tourism: an opportunity for competitive advantage? In: 7th International Conference on Retailing & Services Science, 7-10 July 2000, Sintra, Portugal. (Unpublished)
