Undergraduate events degree
International Event Management BA(Hons)
This course is designed for those who wish to pursue senior management positions within the events industry including events planning, consultancy and research.
As the most focused course of its kind, the programme was designed through extensive consultation with some of the leading organisations working within the events industry. Specialist subjects addressing key needs of the international events industry include:
- events marketing
- international partnerships
- sponsorship
- risk management
- innovation and entrepreneurship
Case studies cover mega events such as the Olympic Games through to more localised cultural events, underpin learning and research.
At the School of Sport and Service Management most undergraduate courses include the option of a work-based placement between the second and third years of study. Read what our placement students say.
Entry requirements
The entry criteria for applicants is typically 300 points (equivalent to BBB at A-level) with three GCSEs to include a minimum grade C in Mathematics and English Language. Applicants from non standard routeways will be considered on individual merit.