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Retail and Consumer Studies Group (RCSG)

Publications

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Mitchell, Richard, Hutchinson, K. and Bishop, S. (2012) Interpretation of the retail brand: an SME perspective International Journal of Retail and Distribution Management, 40 (2). pp. 157-175. ISSN 0959-0552

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Ells, H., Dutton, C. and Frost, P.  (2006) ICS Breakthrough Research. Excellence In Managing the Business-to-Business Customer Relationship. Colchester: Institute of Customer Service.  ISBN:0-9539028-9-7

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Frost, P., Dutton, C. and Ells. H. (2006) ICS Breakthrough Research. Service Technologies: Developing Strategies. Colchester: Institute of Customer Service.  ISBN: 0-9549038-7-0