Parafix continued to manufacture and sell products to hundreds of clients worldwide, but did not have a clear view of where they wanted to be as a business or how they were going to get there.
They then embarked on a second Knowledge Transfer Partnership (KTP) with the University of Brighton which aimed to produce a five-year marketing plan.
They took on a graduate, Louise Vincent, from the university’s business school, who quickly analysed Parafix's consumer markets.
She also identified which markets were the most profitable for the business, and what Parafix’s clients thought about the company.
The KTP project also received specialist academic input from a senior academic at the university who helped guide the project.
"As a result of the KTP we now really understand our customers’ needs, know which markets we want to focus on, and where the high-growth potential lies."