The project will see digital marketing and business processes transformed, leading to increased productivity, brand recognition and market share. The aspiration is to attract new design clients, whilst maintaining flexible product customisation for customers.
Enhanced product development processes will reduce waste of unwanted products and improved productivity will allow the business to focus more on reducing its environmental impact.
The academic team, Asher Rospigliosi and Rodrigo Lucena De Mello from University's School of Business and Law had particularly relevant knowledge and experience in the complexities of information systems in a business context, product innovation and digital marketing.
mKTP Associate, Lulu Qu a Business Management Graduate with industrial experience in Manufacturing, designs and leads a diverse portfolio of organisational transformation projects to help the business achieve digital transformation and develop change capabilities.