The company were able to access multidisciplinary university expertise to guide the design of a coaching framework from scratch, in a creative, but not rule-bound sport, laying a blank canvas for a training programme.
The Source team found out about the Knowledge Transfer Partnership (KTP) scheme and quickly established a three-way partnership project (a KTP) with an academic team from the University of Brighton's School of Sport and Service Management. The project offered a new insight into sports pedagogy, which the Source were keen to understand more as a business.
As freestyle BMX is creative in its nature, developing a coaching framework held intrinsic challenges, however, the academic team had a particular interest in junior coaching at grassroots level and the promotion of physical activity, which this project gave a unique entry point to.
Expertise from the University of Brighton School of Sport and Service Management and Centre of Sport, Tourism and Leisure Studies (CoSTaLS) included:
- Dr James Wallis, Knowledge Base Supervisor – expertise in the theoretical basis of physical education and sport pedagogy, the coaching of junior athletes, learning theories and reflective practice
- Harvey Ells, Lead Academic – specialises in teaching and researching SME branding, consumer behaviour and supply chains. He has experience of managing business diversification, project management, succession planning and training and development in both the retail and hospitality sectors
- Adam Jones, Supporting Academic – expertise in sports business management and destination marketing.