The group members have published their work in international journals such as the International Business Review, Journal of Business Research; Journal of Public Policy and Marketing; Strategic Change Journal of Social Marketing and Local Economy among others.
Keith Perks Guest Editor with Phani Tej Padidam (University of Omaha). Emerging markets: exploring the diversity of theories, practices and applications. Special Issue of the International Journal of Emerging Markets, 10 (1), 2015 forthcoming.
Hogan, S.P., Perks, K.J., & Russell-Bennett, R. (2014). Identifying the Key Socio-cultural Influences on Drinking Behavior in High and Moderate Binge Drinking Countries and the Public Policy Implications. Journal of Public Policy and Marketing. Forthcoming.
Bak, Ozlem, Boulocher Véronique, (2013). Connecting industry and supply chain management education: Exploring challenges faced in an SCM consultancy module, Supply Chain Management: an International Journal, 18 (4), pp. 468 - 479
Perks, K, Farache, F, Shukla, P and Berry, A (2013) Communicating responsibility-practicing irresponsibility in CSR advertisements Journal of Business Research, 66 (10). pp. 1881-1888. ISSN 0148-2963
Perks, K, Hogan, S and Shukla, P (2013) The effect of multi-level factors on MNEs' market entry success in a small emerging market Asia Pacific Journal of Marketing and Logistics, 25 (1). pp. 131-143. ISSN 1355-5855.
Wood, M. and Fowlie, J.A. (2013). Using Community Communicators to Build Trust and Understanding in the United Kingdom. Local Economy, 28(6) 527–538.
Russell-Bennett, R, Wood, M.and Previte, J. (2013). Fresh Ideas: Services Thinking for Social Marketing. Journal of Social Marketing, Vol. 3 Iss: 3, pp.223 – 238.
Farache, F (2013) Scepticism in CSR advertisement, Hermes Journal of Language and Communication in Business, 49 pp. 9-18. ISSN 0904-1699.
Wood, M. (2012). Marketing Social Marketing. Journal of Social Marketing, 2 (2), pp. 94-102.
Rizomyliotis, I., Kostopoulos, G., and Konstantoulaki, K. (2012). Antecedents of Doctors’ Purchase Intention for Innovative Professional Services: Differences between Commercial and Educational Services. International Journal of Management Cases, 14 (2), pp 110-117. ISSN 1741-6264.
Konstantoulaki, K., Rizomyliotis, I., and Kostopoulos, G. (2012). Antecedents of online services’ perceived usefulness: an empirical research. International Journal of Management Cases, pp. 73-81.
De Sousa Filho, JM and Farache, F (2011) Corporate social strategy and the generation of benefits: case studies in the Brazilian electricity and supermarket industries Latin American Business Review, 12 (2). pp. 99-121. ISSN 1097-8526
Wood, M. and Fowlie, J.A. (2010). Community Cohesion in the London Borough of Barking and Dagenham. Local Economy, 25 (4), pp. 293-304.
De Sousa Filho, JM, Lucian, R, Farache, F and Wanderley, LSO (2010) CSR communication on the web: a structural equations modelling study In: Arenas da comunicação com o mercado (Arenas of communication with the market). Alameda Casa Editorial, Sao Paulo, Brazil, pp. 273-299. ISBN 9788598325989
De Sousa Filho, JM, Wanderley, LSO, Pasa Gomez, C and Farache, F (2010) Strategic corporate social responsibility management for competitive advantage Brazilian Administration Review, 7 (3). pp. 294-309. ISSN 1807-7692
Farache, F and Perks, K (2010) CSR advertisements: a legitimacy tool? Corporate Communications: An International Journal, 15 (3). pp. 235-248. ISSN 1356-3289.
De Sousa Filho, JM, Wanderley, LSO and Farache, F (2010) Corporate websites and social responsibility communication in energy distributors: a longitudinal study, Pretexto,11 (4). pp. 72-89
Perks, K. (2009) Influence on International Market Entry Method Decisions by European Entrepreneurs International Journal of Entrepreneurship, 13. pp. 1-19. ISSN 1099-9264.
Fowlie, J.A. and Wood, M. (2009). The Emotional Impact of Leaders’ Behaviours. Journal of Industrial Training, 33 (6), pp. 559-572.
Shukla P. and Hogan S.P. (2009) Martas Precision Slides: Branding in International Markets, Marketing Intelligence and Planning, 27 (4): 539-548.
Farache, F, Shukla, P, Upchurch, V, Ruggeri, S and Ioannou, M (2009) Antecedents and Consequences of Consumer Confusion in the Financial Services Industry In: 38th European Marketing Academy Conference: Marketing & the core disciplines, 26-29 May 2009, Nantes, France.
Farache, F, Perks, K, Wanderley, LSO and De Sousa Filho, JM (2008) Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations Brazilian Administration Review, 5 (3). pp. 210-224. ISSN 1807-7692
Perks, K and Hughes, M (2008) Entrepreneurial decision-making in internationalization: propositions from mid-size firms International Business Review, 17 (3). pp. 310-330. ISSN 0969-5931
Wood, M. (2008). Applying Commercial Marketing Theory to Social Marketing: A Tale of Four Ps (and a B). Social Marketing Quarterly, 14 (1), pp. 76-85.
Shukla, P and Perks, K (2008) An exploratory study conceptualizing marketing thought in medium sized entrepreneurial firms in France, Germany and Italy International Journal of Entrepreneurship and Small Business, 6 (2). pp. 192-211. ISSN 1741-8054
Wanderley, LSO, Lucian, R, Farache, F and De Sousa Filho, JM (2008) CSR information disclosure on the web: a context-based approach analysing the influence of country of origin and industry sector Journal of Business Ethics, 82 (2). pp. 369-378. ISSN 1573-0697
Farache, F, Perks, K, Wanderley, LSO and De Sousa Filho, JM (2008) Cause related marketing: consumers' perceptions and benefits for profit and non-profits organisations Brazilian Administration Review, 5 (3). pp. 210-224. ISSN 1807-7692.
De Sousa Filho, JM, Wanderley, LSO. and Farache F (2008) Communication of corporate social responsibility in the websites of energy distributors: a comparative study Brazil and France Revista de Administration FACES Journal, 7 (4). pp. 106-119. ISSN 1517-8900.
Hogan, S.P. (2007) Toy Stories, horror stories and fairy tales: the role of the media in highlighting issues of corporate responsibility, Young Consumers – Insight and Ideas for Responsible Marketers, 8 (2): 94-100.
Hogan, S.P. (2007) ‘Creating parental trust in the children’s toy market, Young Consumers – Insight and Ideas for Responsible Marketers, 8 (3): 163-171.
Popma, W.T., Waarts, E., and Wierenga, B. (2006). New product announcements as market signals: A content analysis in the DRAM chip industry. Industrial Marketing Management, 35 (2), pp. 225-235.
Perks, K.J. (2006). Influences on strategic management styles among fast growth medium- sized firms in France and Germany. Strategic Change, 15 (3), 153-164.
Perks, K.J., & Shukla, P. (2006). Entrepreneur’s conceptualization of marketing: Multiple case study evidence from three European countries, Journal of International Business and Economics, VI (1), 196-206.
Hogan, S.P. (2005) ‘Jigsaw Puzzles - Fitting together the moral pieces,’ Qualitative Marketing Research – an International Journal, 8 (4): 385-398.
(Winner of a ‘Highly Commended Award’, 2006. Emerald Literati Network)
Perks, K.J., & Bouncken, R.B. (2005). Cultural Diversity in Entrepreneurial Teams. Findings of New Ventures in Germany and the UK. International Journal of Business Research, III (I), 55-75.
Tavakoli, I., & Perks, K.J. (2001). The development of a strategic control system for the management of strategic change. Strategic Change, 10, 297-305. ABS 2*
Tavakoli, I., & Perks, K.J. (2000). Strategic Control A Five Factor Model. The Hungarian Journal of Marketing and Management, 5, 57-63.
The group has been active organising international conferences such as the European Marketing Academy Conference (EMAC); the World Social Marketing Conference. Group members have presented their research at EMAC; Australia New Zealand Academy of Marketing; Strategic Management Society; Academy of Management; British Academy of Management; and Academy of Marketing.
Perks, K.J., & Lauritsen, B. D. (2013). Improving stakeholder dialogue and engagement in CSR strategies and activities through interactive communication: Recommendations for best practices from a supermarket setting. EBEN Annual Conference September 12-14th, EDHEC Lille, France.
Lauritsen, B. D., & Perks, K.J. (2013). CSR communication: don’t just stage it, engage it! 2nd Corporate Communications Conference, Aarhus, Denmark.
Ruaud Sabine, Boulocher Véronique, (2013). "Bonduelle go into Branded Retail with Bonduelle Bienvenue : a new experience place for vegetable consumers" (a case study on consumer retail experience), North American Case Research Association Annual Conference, Victoria, Canada, 17-19 October
Boulocher Véronique, Sabine Ruaud. (2013). “Can branded retail be the next extension/distribution strategy for Bonduelle?” (a case study on distribution strategy), North American Case Research Association Annual Conference, Victoria, Canada, 17-19 October, award for best opening paragraph.
Ananostidou, Z., Rizomyliotis, I., Kostopoulos, G., and Konstantoulaki, K. (2013). Innovative professional services: empirical evidence on the determinants of physicians’ purchase intention. Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey
Kostopoulos, G., Gounaris, S., and Rizomyliotis, I. (2013). Organizational practices reducing the negative impact of customer non-compliance: an empirical study. Proceedings of the 42nd European Marketing Academy Conference, Istanbul, Turkey.
Rizomyliotis, I., and Avlonitis, G. (2012). Assessing the effectiveness of industrial print ad characteristics: some empirical evidence. Proceedings of the 41st European Marketing Academy Conference, Lisbon, Portugal.
Wood, M. (2013). A Conversational Approach to Social Marketing and the Co-Creation of Public Services. ANZMAC Conference, Auckland, 1-4 December.
Wood, M. and Fowlie, J.A.(2013). Customer-Oriented Public Management: A Model for Co-Creating Services. British Academy of Marketing Conference, Liverpool, UK 10-12 September.
Wood, M., Russell-Bennett, R. and Previte, J. (2013). Services marketing theories that social marketers need to know about. World Marketing Congress, Melbourne, Australia, 17-20 July.
Wood, M. (2013). Mid-Stream Social Marketing: Using service theory and practice to support behaviour change. World Social Marketing Conference, Toronto, Canada, 21-23 April.
Kostopoulos, G., Rizomyliotis, I., and Konstantoulaki, K. (2012). Determinants of online services’ perceived usefulness: an empirical research. Proceedings of the 9th International Conference for Consumer Behaviour and Retailing Research, Ibiza, Spain.
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., and Andrianatou, V.M. (2012). The influence of colours on attitude and behavioural intentions in promotional activities. Proceedings of the International Association of Research in Economic Psychology, Wroclow, Poland.
Rizomyliotis, I., Konstantoulaki, K., Kostopoulos, G., and Andrianatou, V.M. (2012). The impact of promotion background colour on attitude and behavior. Proceedings of the Global Marketing Conference, Seoul, Republic of Korea.
Yazdani, N., Cadogan, J., & Perks, K.J. (2012). Export Marketing Integration: Antecedents and Performance Implications. 42nd European Marketing Academy Conference (EMAC) ISCTE Business School, Lisbon, Portugal 22-25 May. International Marketing Track.
Russell-Bennett, R. and Wood, M., (2012). Services Thinking for Social Marketing. European Social Marketing Conference, Lisbon, Portugal, 27-28 November.
Perks, K.J., & Shukla, P. (2012). Exploring the marketing practices of managers in fast growth medium-sized firms in conventional and high-technology sectors in France, Germany and Italy. One of the 7 best papers selected from 95 submissions to be presented at the “Bringing Technology to Market Conference: Research Impacting Practice.” Berlin, Germany, April 27-28.
Ruaud Sabine, Boulocher Véronique, (2012). “Growth strategy of Lotus Original Speculoos”(a case study on strategic brand management), North American Case Research Association Annual Conference, Boston, Massachussets, USA, 25-27 October.
Shukla, P., Perks, K.J., & Hogan, S.P. (2011). Effects of Firm-Level, Country-Level and Cultural Difference Factors on Successful Market Entry of MNEs in a Small Emerging Market: the Case of Thailand. Paper accepted for Australia New Zealand Academy of Marketing Conference (ANZMAC) Perth, Australia 28-30 November.
Andrianatou, V.M., Konstantoulaki, K., Rizomyliotis, I., Kostopoulos, G. (2011). The influence of involvement on the size and the variety of the consideration set in different decision decision types. Proceedings of the 40th European Marketing Academy Conference, Ljubljana, Slovenia.
Kostopoulos, G., Rizomyliotis, I., and Konstantoulaki, K. (2011). Antecedents of doctors’ purchase intention for innovative professional services: differences between commercial and educational services. Proceedings of the 8th Annual International Conference for Consumer Behaviour and Retailing Research. Dubrovnik, Croatia.
Wood, M. (2011). Rethinking the Social Marketing Brand: A Personal Reflection on Dublin 2011. ANZMAC Conference, Perth, Australia, 28-30 November.
Wood, M. and Fowlie, J.A.(2011). An Evaluation of Community Communicators’ Programmes in London. ANZMAC Conference, Perth, Australia, 28-30 November.
Wood, M. and Fowlie, J.A. (2011). Using Social Marketing to Improve Sexual Health Screening Rates of Male Undergraduate Students. World Nonprofit and Social Marketing Conference, Dublin, Republic of Ireland, 11-12 April.
Fowlie, J.A. and Wood, M. (2011). Using Social Marketing to Improve Community Communications and Counter Myths in a London Borough. World Nonprofit and Social Marketing Conference, Dublin, Republic of Ireland,11-12 April.
Farache, F., & Perks, K.J. (2011). Scepticism in CSR advertisements: CSR Communication Conference, Amsterdam, Netherlands, 26 to 28 October.
Russell-Bennett, R., Hogan, S.P., & Perks, K.J. (2010). A qualitative investigation of socio-cultural factors influencing binge-drinking: A multi-country study. Australia New Zealand Academy of Marketing Conference ANZMAC University of Canterbury, Christchurch, New Zealand, 29 November – 1 December.
Farache, F.; Perks, K. J., & Kulenchenko, N. (2010). Substantial information in CSR advertisements. European Academy of Business in Society - EABIS Conference 2010, St. Petersburg, Russia, 20 – 21 September.
Popma, W.T. and Royd-Taylor, Lyvia (2010) Consumer evaluation of brand extensions and the corporate brand: Making sense of sensibilities In: 2010 Global Marketing Conference, Tokyo, Japan.
Wood, M. and Fowlie, J.A. (2010). Using Social Marketing to Improve the Chlamydia Screening Rates of Male Undergraduates at an English University. ANZMAC Conference, Christchurch, New Zealand, 29 November-1 December.
Fowlie, J.A. and Wood, M. (2010). Using Social Marketing to Improve Community Cohesion: An Evaluation of an Innovative Communications Training Programme in the East End of London. ANZMAC Conference, Christchurch, New Zealan, 29 November-1 December.
Wood, M. and Fowlie, J.A. (2010). A Social Marketing to Improving Community Cohesion. International Non-profit and Social Marketing Conference, Brisbane, Australia,15-16 July.
Books, book chapters
Boulocher V. & Ruaud S (2013) L’analyse d’un marché : de la définition au diagnostic (Market analysis : from definition to diagnosis), Paris, Vuibert, 4th edition.
Shukla, P. and Hogan, S. (2010), Martas Precision Slide: Deciding whether to be a brand or generic product in the international market, in Global Marketing: A decision oriented approach, With a Special Indian Focus, Hollensen, S. and Banerjee, M. (eds.), New Delhi: Pearson, 719-723.
Bouncken R.B., Aim-Om Imcharoen & Perks, K.J. (2008). The Influence of Cultural Values on Entrepreneurial Intentions: A Comparison between British and German Students. In Jürgen Deller (Ed), Readings in Applied Organizational Behavior from the 2005 Lüneburg symposium. Rainer Hampp Verlag.
Shukla, P., & Perks, K.J. (2008). Marketing perceptions and conceptualizations of entrepreneurs in European mid-size firms: Case evidence. In Nelson Oly Ndubisi (Ed.) Internationalization of SMEs.
Hogan, S.P. (2007) Toy Stories, Horror Stories and Fairy Tales, Ethics, Law and Society – Volume 3 (2007) Ashgate: 251-255.
Perks, K.J., & Bouncken, R. (2006) Founder Team Perceptions in Cross-Cultural Start-ups, in Bouncken, R. (Ed.) Interkulturelle Kooperation, Duncker & Humblot, Berlin.
Hogan, S.P. (2006) Do toy companies really care about children? Evaluating the ethics of the toy industry, Ethics, Law and Society - Volume 2 (2006) Ashgate: 245-261.
BOULOCHER Véronique, “L’importance du marketing dans la gestion de la relation client” (the importance of marketing in Customer Relationship Management), Marketing Grandes Ecoles, n° 9, Février 2011, co-author: S. Flambard-Ruaud
BOULOCHER Véronique, “L’innovation, élément clé du marketing” (innovation, a key element of marketing), Marketing Grandes Ecoles, n° 9, Février 2011, co-author: S. Flambard-Ruaud