Gamification is the use of game elements and game design techniques in non-game contexts, including business. The concept is that by redesigning everyday routines to contain more game-like and interactive elements, activities such as employee training and recruiting can be made more engaging, fulfilling, fun and productive.
With the potential to direct behaviours towards business objectives, motivate and improve outcomes such as performance, engagement and retention, Dr Penny Simpson and Pete Jenkins focused on exploring the opportunities gamification presents for HR professionals.
This research project commenced in October 2015 and is ongoing.
The objective was to:
Research suggests that gamification is much more than a passing fad; it can be a key part of an organisation’s strategic human resource management (HRM) approach. While gamification of HR may be in its early stages, an understanding of the opportunities that it offers can only be an advantage for HR professionals.
Dr Penny Simpson
Pete Jenkins, Entrepreneur in Residence at Brighton Business School
Gamification and human resources: an overview
Pete Jenkins website