CENTRIM Research Seminar
Paul Levy & Joe Morecroft
“where next for
Extech Cloud? Evidence-based innovation and disruptive change”
Extech Cloud is a company based in Burgess Hill, West Sussex
in the UK. The company is part of a two-year KTP (Knowledge Transfer
Partnership) with the university of Brighton which comes to an end in the
Autumn of 2019. (Paul Levy, Jane Priddis and Gary Priddis from the Business
School have been part of the team).
CENTRIM's Paul Levy has been lead academic on the programme
and, along with change lead, Joe Morecoft, he will present to case history of
the company as it has developed a strategy aimed at company growth, focused on
moving its culture, practices and business approach away from being a tradition
I.T service provider towards become a key influencer in its markets as more of
a strategic partner with clients.
This has involved an approach that very much draws upon
CENTRIM's approach to positively disruptive, business-wide innovation. In the
early stages of the programme, the company carried out an internal and external
audit. This drew upon the traditions of action research with qualitative and
quantitative methods used to assess past, current and potential business
strategy. Company away-day sessions with staff collected experiential data
along with analysis of key company metrics, including process and service
Opportunities for change and improvement were identified as
well as an assessment of potential positive disruptive innovation, including
moving the company into new markets such as cloud services, as well as
re-designing and innovating working practices.
There is much to tell in this story and the story is by no
means over! The next challenge will be innovation in operations. Currently the
company is exploring new sectors and innovating how it develops more strategic
level partnerships with higher-value clients.
Drawing on theories of digital and commercial innovation,
small business growth and development, disruption and new models of selling
such as "influencer" strategy, the seminar will share the story so
far and seeks views about evidence-based innovation, disruptive change, and how
the story can be academically recorded and presented. And the biggest question
is perhaps: where next for Extech Cloud?
There will be time for questions and discussion in what we
hope will be a live, engaging case study.