Beyond Bling: The role of conspicuous consumption in today's society

The growing economic and social importance of conspicuous consumption has become a striking feature of the new consumerist societies. The supply of products and services marketed as symbols of social identity and style now represents a significant part of overall economic and commercial activity.

The ESRC-funded seminar brought together practitioners, and researchers from sociology, business management, and psychology to discuss and debate the effect of conspicuous consumption on present day society. The seminar showcased the research from Brighton and also acted as a platform for future collaborations between practitioners and researchers.

Topics and speakers

The changing face of conspicuous consumption in the UK and Middle East

Alexandra de Kerros Boudkov Orloff, CEO of Sacha Orloff Consulting Group, drew on her own experiences to discuss ostentation among British and Arabic consumers over the past decade.

How do luxury brands promote conspicuous consumption?

Professor Christopher Moore, Glasgow Caledonian University, discussed the conspicuous triggers used by luxury brands which influence decision making and purchase decisions among consumers.

Conspicuous consumption and value perceptions in developed and emerging markets

Dr Paurav Shukla, University of Brighton, presented his latest research on conspicuous consumption using comparative quantitative data from several developed and emerging markets.