To date, the study of gay men’s mental health-related help-seeking behaviours has largely been dominated by positivistic, rational choice approaches that focus on help-seeking as an either/or decision to access professional help with primary focus given to treatment utilisation rates and barriers to help-seeking. Although this body of literature offers valuable insights, critical gaps remain. In addition to insufficient attention to understanding gay men’s subjective experience of this process, limited consideration has been given to factors that encourage gay men’s mental health help-seeking behaviours. Furthermore, multiple and expanding help-seeking options are increasingly available through online and computer-mediated processes, yet a dearth of literature exists on gay men’s utilisation of the Internet and social media for mental health-related reasons.In order to generate knowledge that can be used to improve mental health service delivery of treatment to those gay men who would benefit from it, my research will explore the relationship between mental health help-seeking, sexuality, gender and the role of new information and communication technologies (ICT). It aims to understand how self-identified gay men in England perceive, interpret, and respond to mental health difficulties, and how they utilise online ICT and social media to seek help and support their mental wellbeing. Additionally, this study will also consider how mental health charities currently use their online services and social media to reach and engage with gay men. I will adopt a multi-method qualitative research approach to understand the phenomenon of gay men’s mental health help-seeking more fully.