As young people have the most to lose and to gain through climate change, they are one of the most important target groups to engage in the deep societal transformation necessary to limit global warming to under +1.5°C or rather 2°C as prescribed by the Paris Agreement (UNFCCC 2015). Focusing upon young adults aged 18 to 29 undergoing the phase of ‘emerging adulthood’, this project aims to clarify the role of social norms, self-efficacy, peer-inspiration as well as group efficacy for mainstreaming climate action among young adults. Combining climate science, communication science, arts and design it will develop new creative methods and communication formats together with young adults in a co-design process aiming to stimulate youth collective action on climate change.
This project commenced in April 2017 and will continue until March 2019.
The project aims to
To follow as the project progresses and on completion.