Project Details
Description
The Growth and Competitiveness Project (GCP) was financed by an International Development Association (IDA) Grant over a period of five years (2010-2015).
As a USD3M World Bank’s investment aimed at increasing tourism competitiveness and productivity in The Gambia, this evaluation project is part of the post-award assessment, aiming to:
- evaluate the contribution of GCP’s tourism-supported activities in the tourism sector and especially to tourist arrivals in both traditional and non-traditional source markets
- evaluate the TMC’s marketing initiatives and document the lessons learned during such promotional campaigns
- assess the likely impacts of the tourism support including the GTHI; outlining sustainability strategies
- evaluate the institutional arrangements of the tourism support with a view to highlighting issues that may require corrective/promotional measures.
The objective of this sub-component is to improve the tourism industry’s performance and increase the contribution towards the country’s economic growth and poverty alleviation. The project supported consultants’ services, training and workshops, goods and operational costs for the following activities:
- strengthening tourism destination promotion and marketing to support current initiatives for re-positioning The Gambia from a package tour destination to one which attracts a high yield mix of travellers.
- technical assistance for the Gambia Tourism and Hospitality Institute (GTHI) to meet its demand for skill graduates. The project complemented this support through technical assistance for capacity development to restructure The Gambia Hotel School into an industry-led and managed Gambia Tourism and Hospitality Institute, based on an agreed business plan for the GTHI, a project on which Professor Novelli had previously contributed.
As a USD3M World Bank’s investment aimed at increasing tourism competitiveness and productivity in The Gambia, this evaluation project is part of the post-award assessment, aiming to:
- evaluate the contribution of GCP’s tourism-supported activities in the tourism sector and especially to tourist arrivals in both traditional and non-traditional source markets
- evaluate the TMC’s marketing initiatives and document the lessons learned during such promotional campaigns
- assess the likely impacts of the tourism support including the GTHI; outlining sustainability strategies
- evaluate the institutional arrangements of the tourism support with a view to highlighting issues that may require corrective/promotional measures.
The objective of this sub-component is to improve the tourism industry’s performance and increase the contribution towards the country’s economic growth and poverty alleviation. The project supported consultants’ services, training and workshops, goods and operational costs for the following activities:
- strengthening tourism destination promotion and marketing to support current initiatives for re-positioning The Gambia from a package tour destination to one which attracts a high yield mix of travellers.
- technical assistance for the Gambia Tourism and Hospitality Institute (GTHI) to meet its demand for skill graduates. The project complemented this support through technical assistance for capacity development to restructure The Gambia Hotel School into an industry-led and managed Gambia Tourism and Hospitality Institute, based on an agreed business plan for the GTHI, a project on which Professor Novelli had previously contributed.
Key findings
Findings of this evaluation contributed to the World Bank's evaluation presented in https://projects.worldbank.org/en/projects-operations/project-detail/P114240?lang=en
| Status | Finished |
|---|---|
| Effective start/end date | 3/11/14 → 20/12/14 |
Keywords
- gambia
- gorwth and competitiveness project
- world bank
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