Used to monitor visitor traffic and behaviour on the university website. This enables us to estimate more accurately the numbers of visitors to particular pages and plan for volumes of usage. See https://developers.google.com/analytics/resources/concepts/gaConceptsCookies for more information.
Google provides a browser plug-in for all major browsers which enables opting out of the Google Analytics service - download the plug-in.
The following cookie is set by Google Analytics:
_ga - By default, the analytics.js library uses a single cookie named _ga to store a unique client identifier (Client ID), which is a randomly generated number. Once the ID is generated it's stored in the cookie and is included with each hit / request sent to Google Analytics. This ID is later used by Google Analytics servers to calculate user, session, and campaign data.
In addition, Google Analytics now has the ability to tap into data collected via remarketing and the Google advertising network (as described below). No user will be personally identifiable, however this service will collect information about gender, age and areas of interest where appropriate.
This information will not be collected if you use the Google opt out plug-in for browsers.
Integrated into Google Analytics is the ability to track remarketing campaigns. From time to time the university will run such campaigns.
Remarketing lets the university show ads to users who've previously visited the university website as they browse the web.
The tracking of such campaigns does not collect any personally identifiable information beyond which pages a browser (on a given computer) has visited.
You can read about Google remarketing products.
Cookies are set by Google where the university utilises services such as the ‘Google +’ and Google Calendar. The University of Brighton does not have access to, or use the data collected by this cookie.
Google sets cookies when the translate tool is used, in addition to remembering your choice of language translation this data is reflected in the analytics provided by the Google Analytics service. Please see point 1) for details.
A button which allows visitors to share/rate a page on Google Plus. The University of Brighton does not have access to, or use the data collected by these cookies.