The paper, titled ‘Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy’, highlights 10 key points which governments should consider when deciding how to roll out a potential COVID-19 vaccine, and how to make sure as many people as possible are vaccinated once a safe and effective version is approved.
More than 170 teams worldwide are currently working on a vaccine, with many in phase 3, large scale trials. Many experts believe an effective vaccine, should it come, should not be expected until late 2020 or more likely, early-middle of 2021.
Speaking to the University of Brighton podcast, Professor French, who teaches in the Brighton Business School, works with the UN and is CEO of Strategic Social Marketing Ltd, said: “Let’s project forward a few months. January, February next year we have a vaccine that works, that’s safe and we’ve managed to produce millions of doses, now the job is to get it out there. So there’s a logistical job, but very importantly there’s also a promotional job, because a lot of people will be saying no way am I going to have that, I don’t trust it.