Helen’s passion for advocacy work spans her research activities which since the 1990s have been concerned with feminist games culture, innovations in experience design and the cultural evaluation of live experiences. Author of the most highly cited article about Lara Croft – one of the most iconic figures in contemporary games – she is internationally renowned not just for her scholarship on games but also for the high profile events which she leads. She is a founding member of international Digital Games Research Association (DiGRA) and co-convenor of two of the association conferences (in 2009 and 2011), serving as President of the Association from 2008–2012.
Also a founding member of European-focused Women in Games in 2004 and a leading organiser of networking, informal learning events, seminars, colloquia and conferences, Helen has worked tirelessly to facilitate women’s access to games technology and to celebrate their creativity and contribution to the field. Helen organised the first ever all female games jam in London in 2012 – an event that changed the course of the lives of many participants – and followed this up with five simultaneous all female games jams in October 2016.