Sam Moyo, co-founder of Morning Gloryville, said dancing to loud music in the morning releases endorphins and serotonin which, like as with a gymn workout, produces a natural high: "It can boost creativity and increase productivity – but it is so much more. It helps us get close to one another and be more like friends."
Sam and her co-founder Nico Thoemmes launched Gloryville in Shoreditch, London, in May last year and now has pre-work raves in 11 countries round the world. Its Brighton branch opened earlier this year at Shoosh in Kings Road arches.
Sam, who was awarded a foundation degree in business and marketing at the University of Brighton, said: "We have now spread the 'glory' around the word, to New York, San Francisco, Amsterdam, Paris, Barcelona, Zurich, Sydney, Tokyo – and we are planning to launch in Liverpool and Melbourne.
"There's a growing desire, a global shift in consciousness, towards mindfulness and direct human experiences – and so there is a huge appetite for the kind of authentic, healthy and fun experience Morning Gloryville creates.
"It's something that puts a spring in one's step and softens the daily grind."