Danielle Reynolds, who graduates this year from her BA(Hons) Fashion with Business Studies course, collected the Barclays New Business Award at what was the 25th anniversary Fashion Week, at Old Truman Brewery in Shoreditch.
Danielle explained her winning concept: “My brand will offer a collection of premium, stylish women’s and unisex equestrian-wear incorporating sportswear fabrics and high-visibility designs.
“My vision is to encourage riders, particularly the younger generation which often avoids wearing high-visibility wear for aesthetic reasons, to wear hi-vis clothing that is crucial to their safety by offering a stylish alternative to the safety-wear currently on the market.
“My degree has been extremely beneficial – I now feel that I can work and act as a professional and am comfortable to begin working in the industry that I love. The business part of the degree was particularly useful in final year, being able to leave university with a professional business plan covering the first three years of business is going to be incredible useful to me.”