The two-day Battle of Hastings event attracted 500 spectators each day in addition to 44 international riders. But thanks to the expertise of Marley Cole (Workshop Media Manager) and Harjeet Singh (Broadcast Media Technical Demonstrator) the event was able to reach a seven figure global audience via a selection of social media and internet live streams.
Feedback from both the BMX industry and event sponsors was that it was some of the best live feed coverage that they have ever seen.
Kevin Lányi, EMEA Digital Marketing Coordinator and WebMaster, Monsterenergy.com said: "I am absolutely delighted with the results you guys delivered! The live show was extremely professional and entertaining and the staff from the University of Brighton were noticeably passionate about what they did. This was a great example that execution is not just about budget, it’s about people."