The kit includes a mobile eye tracker that allows a person's gaze to be tracked on still images, videos or websites, and mobile eye-tracking glasses which are connected to a smartphone the wearer puts in their pocket.
The glasses record the scene the person is looking at and exactly where they are looking in the scene, as well as recording the audio at the same time for either later analysis or real time viewing on an iPad by the experimenter.
Researchers at the university's School of Applied Social Science said analysis can help us better understand the changes arising from diseases such as diabetes and mental health disorders. Eye tracking equipment can also be used to investigate Alzheimer’s and autism, can help explain human interaction including shopping behaviour, and even our perception of art.
Other areas of research that can be supported by eyetracker technology include the identification of the cause of poor reading skills which can help develop efficient learning programmes for dyslexic children.