Danielle Reynolds, who graduated with a BA(Hons) Fashion with Business Studies last year, is a 24-year-old entrepreneur who has already made her mark by winning the Barclays New Business Award in last year’s Graduate Fashion Week, taking second prize in the 2017 Santander University of Brighton Ideas Competition, and launching her own company DVR Equestrian in Seaford, East Sussex.
The Kickstarter campaign, inviting backers to join her venture, is halfway to her £10,000 goal. Her site displays her debut collection ‘Style VIS’ for equestrians and also for walkers, runners and cyclists.
Danielle, a keen horse rider, said: “My brand offers premium, stylish men’s and women’s equestrian-wear incorporating sportswear fabrics and high-visibility designs.
“My vision is to encourage riders, particularly the younger generation which often avoids wearing high-visibility wear for aesthetic reasons, to wear hi-vis clothing that is essential to their safety by offering a stylish alternative to the safety-wear currently on the market.