Design for Digital Media students were asked to come up with a design that captured the essence of a new edition of Guiding Lights, run by Lighthouse, an arts and culture agency based in Brighton.
The winning design was by second-year student Eddie Stuart whose logo “stood out right from the start”.
Sian Habell-Aili, Lighthouse Development Producer, said: “Guiding Lights has historically been a difficult project to brand. It’s about people, connections and career progression – so some quite abstract concepts.
“With the launch of a new iteration of the scheme at the start of 2018, we wanted to bring a fresh perspective to the new programme’s identity. We were also keen to work with local talent, because whilst the scheme is cross-national, Lighthouse is Brighton based, and it’s important to us that we don’t always look to London when there is a wealth of talent so close.
“We needed something that captured the intangible elements of the programme – people, relationships, networks – as well of the prestige of the mentors who have taken part over the years, including Danny Boyle, Kenneth Branagh, Sam Mendes, Clio Barnard, Barbara Broccoli and many others.”
So why choose Eddie’s design? Sian said: “It was extremely clever in its simplicity and incorporated everything we had asked for and more. He really went the extra mile in his proposal – showing us how the design could adapt to different scenarios, alongside other images, as a standalone piece, and even as an animated logo.