This was the core message of the University of Brighton's Wish you were here event held at the De La Warr Pavilion in Bexhill, on Tuesday 20 March 2018.
Run in partnership with VisitEngland as part of the English Tourism Week, the event attracted over 50 local tourism and hospitality businesses interested in exploring 'different shades of green tourism' in the county and latest consumer trends in the sector. Wish you were here was organised by the university's Green Growth Platform and moderated by Professor Marina Novelli, academic lead for the university's Responsible Futures agenda, which is aimed at contributing to a more just and environmentally sustainable society, through the development of research and enterprise collaborations with local, national and international industry partners.
Speakers from Visit England, Rathfinny Wine estate, Green Tourism UK, the De La Warr Pavilion and the University of Brighton shared their experiences of how engaging in green tourism makes business sense.
Richard James of Alfriston’s Rathfinny Wine Estate spoke about the sustainable management of their vineyard and how this has embraced working with local suppliers and community members. The quality wine they produce, the locally sourced food served in their restaurant and the furnishing of their visitor accommodation are a testimony of their commitment to green tourism. He also highlighted how securing the Protected Denomination of Origin stamp for their Sussex produced wine has helped put the county on the map internationally.