Another message is that while “HIV isn’t scary anymore; HIV stigma hurts and wrecks lives”.
Professor Debra Humphris, the university’s Vice-Chancellor, said: “We are honoured to be joining this very important campaign. Stigma surrounding HIV causes misery to so many people and I would urge everyone to support the campaign and to spread the word far and wide that it’s time to eradicate this from society.”
Another message is: “Medicine has moved on, why haven’t you?”
Project manager, Dr Liliana Rodriguez, from the Martin Fisher Foundation, said: “Please support our online campaign by signing up to our ‘Thunderclap’ which allows a single message to be sent from your Twitter, Facebook or Tumblr account on the launch date of our digital campaign to address HIV stigma and provide current information on HIV treatment and care.
The Foundation has been working with local film makers, animators, illustrators, designers, patients, clinicians, and researchers to create a thought-provoking campaign which will convey accurate and consistent information to the general population of Brighton & Hove.